The Master of Science in Sports Management provides you with an improved understanding of sports administration, coaching theory and strategy, and business skills such as marketing, promotion, public relations, and finance. In the sports and fitness fields, employees with advanced business skills and sports-related knowledge are highly sought after to help advance the success of athletic programs and individuals. This degree program is helpful for pursuing careers as an interscholastic or intercollegiate coach, sports manager, or front-office manager.

Degree Program Objectives

In addition to the institutional and degree level learning outcomes objectives, this degree also seeks the following specific learning outcomes of its graduates. With reference to each of the respective areas of sports management, graduates in this degree program will be able to:

  • Apply management theory and managerial leadership concepts to contemporary sports industry practices.
  • Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.
  • Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.
  • Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
  • Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.

Degree at a Glance

Core Requirements21
Select one of the following concentrations:9
Elective Requirements0-6
Final Program Requirements0-6
Total Semester Hours36

Degree Program Requirements

Core Requirements (21 semester hours)

SPHS511Critical Thinking in the Sports and Health Industries 13
SPMT601History, Culture, and Social Contexts of Sport3
SPMT607The Sports Industry3
LSTD601Sports Law3
SPMT609Sports Marketing, Promotion, and Public Relations3
SPMT610Sports Finance3
SPMT620Leadership and Management in Sport3
Total Semester Hours21
1

Required as the first course in this program.

Students must choose a concentration for this degree program and may select from the General Concentration, Coaching Theory and Strategy or the Sports Administration Concentrations.

General Concentration Requirements (9 semester hours)

This general concentration allows you to select from all concentration courses offered in this program, including collegiate and high school sports administration, and coaching theory and leadership.

Select 3 courses from the following:9
Collegiate Sports Administration
High School Athletic Administration
Coaching Leadership
Techniques in Coaching Strategy
Sports Event Management
Sports Entrepreneurship
Coaching Theory, Methods, and Issues
Sales and Promotions in Sport
Legal Issues in High School Athletic Administration (Prerequisite: SPMT603 - High School Athletic Administration)
Total Semester Hours9

Concentration in Sports Administration (9 semester hours)

Analyzes the complexities of academic sports administration from a collegiate, interscholastic, or recreational context. Evaluates the role of stakeholders in the sports industry, such as associations, the community, and recreation administration, as well as various administration styles and a comprehensive sports event management plan that includes promotions, leadership, human resources, and financial aspects.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Analyze and discuss the complexities and issues of academic sports administration from either a collegiate, interscholastic, or recreational context.
  • Assess and develop your leadership and management styles as a sports administrator.
  • Assess and discuss the role of stakeholders in the sports industry including associations, the community, and recreation administration and discuss all related regulations and guidelines.
  • Develop, design, and assess a comprehensive sports event management plan to include functional plans, training plans, legal, financial, accounting, public relationships, human resources, promotions and leadership.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
Collegiate Sports Administration
High School Athletic Administration
Sports Event Management
Sports Entrepreneurship
Sales and Promotions in Sport
Legal Issues in High School Athletic Administration (Prerequisite: SPMT603 - High School Athletic Administration)
Total Semester Hours9

Concentration in Coaching Theory and Strategy (9 semester hours)

Explores the strengths, weaknesses, and multiple roles of a successful coach in contemporary sports, including an analysis of the leadership style. Focuses on the contrasting responsibilities of a coach and assistant coaches and the levels of coaching relevant to these roles, as well as current ethical, management, and controversial issues in the field.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Analyze and discuss the complexities and issues of academic sports administration from a collegiate or interscholastic context.
  • Assess the strengths, qualities and weaknesses of a successful coach, including an analysis of the leadership style and multiple roles required of coaches in contemporary sports.
  • Select, predict, and evaluate current ethical, management, and controversial issues in coaching today.
  • Compare and contrast the roles and responsibilities of a coach and assistant coaches and discuss the levels of coaching relevant to these roles.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
Collegiate Sports Administration
High School Athletic Administration
Coaching Leadership
Techniques in Coaching Strategy
Coaching Theory, Methods, and Issues
Legal Issues in High School Athletic Administration (Prerequisite: SPMT603 - High School Athletic Administration)
Total Semester Hours9

Elective Requirements (0 or 6 semester hours)

Select from other graduate courses not taken to meet core or concentration requirements.

Final Program Requirements (0 or 6 semester hours)

Select 1 course from the following:0-6
Experiential Learning and Practicum Experience in Sports Management (6 semester hours) 1, 2
Comprehensive Exam for Sports Management (0 semester hours) 1
Total Semester Hours0-6
1

Taken once all other requirements have been met.

2

The Practicum option will satisfy 6 semester hours of elective requirements.