The Master of Science (MS) in Athletic Development Management degree is a combination of the study of sport and exercise science, sports business management, and coaching athletes. This degree program helps provide students the knowledge to train and develop athletes for sport competition and lifetime sport involvement by applying methods of exercise programming, coaching pedagogy, and financial and business principles to sport. Concepts of developing athletes for optimal performance through sport specific training techniques and strategies will be explored. Students will have the skills often necessary to train athletes in both small and large group settings and implement business principles for owning and managing sport specific training facilities and businesses.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Analyze sport movements and design movement-oriented exercise prescriptions.
- Illustrate the potential for enhancement of muscle strength, muscular endurance, power, flexibility, and motor performance during anaerobic training.
- Assemble protein, carbohydrate, and fat recommendations for athletes, and discern between dietary recommendations for disease prevention and recommendations for performance.
- Evaluate best practices to measure selected parameters related to athletic performance, and explain how to administer field tests appropriately.
- Apply management theory and managerial leadership concepts to contemporary sports industry practices.
- Integrate economic decision making and advanced finance theory and concepts to sports and sports- related enterprises as it relates to sports in contemporary society.
