The Master of Science in Applied Business Analytics can help you master the high demand business intelligence skills necessary to stand out as a problem solver, decision maker, strategic thinker, and communicator in any industry. Using problem-solving exercises, you will learn to use data mining techniques and apply business and big data analytics to help you meet your organization’s business objectives. You’ll develop and apply critical thinking skills and create better management analytics tools to use in business process and decision-making.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Construct descriptive, predictive, and prescriptive analytical models.
- Use text mining, data mining, sampling, and data collection techniques in the processes of model building for data analysis.
- Define and quantify business problems for the purposes of analytical investigation and decision-making.
- Analyze the interpretation of results and outputs from statistical analysis operations.
- Communicate statistical and analytical results and reports for the purpose of decision-making.
Degree at a Glance
Course List
Code |
Title |
Semester Hours |
| 3 |
| 18 |
| 9 |
| 6 |
| 6 |
Total Semester Hours | 42 |
Degree Program Requirements
Institutional Requirements (3 semester hours)
Course List
Code |
Title |
Semester Hours |
BUSN604 | Fundamentals of Business Analysis | 3 |
Total Semester Hours | 3 |
Students are required to take BUSN604 as the first course. If you have a bachelor's degree in a business program that is accredited by ACBSP, AACSB, or IACBE, you are NOT required to take the course listed above, and instead may take one master’s-level elective course.
Core Requirements (18 semester hours)
Course List
Code |
Title |
Semester Hours |
BUSN660 | Advanced Analytics I | 3 |
BUSN661 | Advanced Analytics II | 3 |
BUSN662 | Applied Advanced Analytics | 3 |
ECON600 | Managerial Economics | 3 |
FINC600 | Corporate Finance | 3 |
MKTG600 | Marketing Management | 3 |
Total Semester Hours | 18 |
Major Requirements (9 semester hours)
Course List
Code |
Title |
Semester Hours |
| 9 |
| Data Mining | |
| Text Mining | |
| Predictive Analytics | |
| Optimization and Simulation | |
| Data Management | |
| Enterprise Analytics | |
Total Semester Hours | 9 |
Final Program Requirements (6 semester hours)
Course List
Code |
Title |
Semester Hours |
ANLY699 | Analytics Project 1 | 6 |
Total Semester Hours | 6 |
Elective Requirements (6 semester hours)
Course List
Code |
Title |
Semester Hours |
| 6 |
Total Semester Hours | 6 |