The Master of Arts of Entrepreneurship is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. You will be exposed to practical application of business theory in ideation, marketing, management, capital, and the virtual experience involved with being an entrepreneur. Developed to provide specialized knowledge for budding entrepreneurs, this online graduate degree provides specialized knowledge taught by faculty members who will help lend direction to your entrepreneurial plans.

Degree Program Objectives

In addition to the institutional and degree level learning outcomes objectives, this degree also seeks the following specific learning outcomes of its graduates. With reference to each of the respective areas of entrepreneurship, graduates in this degree program will be able to:

  • Design strategies to effectively target the needs of current and future customers.
  • Develop mission statements, vision statements, and strategies to obtain and sustain various marketing segments to increase growth potential.
  • Use analytical financial tools to conduct business analysis and to communicate reasoning for business decisions.
  • Evaluate current business needs and the need for changes in policies and procedures by using advanced analysis techniques to determine their interdisciplinary applicability.
  • Analyze the legal, regulatory, and compliance issues affecting the entrepreneurial environment.
  • Differentiate various managerial approaches, specifically their effect on the individual, group, and organization.
  • Integrate advanced business analysis and the use of various data tools into alternative evaluation in the discovery and implementation of possible solutions to business problems.
  • Prepare financial forecasts as part of a comprehensive business plan.
  • Design a comprehensive strategic plan and pitch.

Degree at a Glance

Core Requirements21
Select one of the following concentrations:12
Final Program Requirements3
Total Semester Hours36

Degree Program Requirements

Core Requirements (21 semester hours)

ENTR500Ideation 13
BUSN601Global Management Perspective3
BUSN602Managerial Analysis3
BUSN603Quantitative Analysis3
ENTR617Legal Practices for Entrepreneurs3
ENTR623Venture Capital3
Select 1 course from the following:3
Business Plan Development
Lean Accelerator
Total Semester Hours21
1

Required as the first course in this program.

Students must choose a concentration for this degree program and may select from a General concentration, Concentration in Small Business, or a Concentration in Sports Fitness. 

General Concentration (12 semester hours)

This concentration is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. Graduates will be exposed to practical application of business theory in marketing, management, finance, and the online experience involved with running a business. Developed to provide specialized knowledge for budding entrepreneurs, this program will expose students to key concepts and faculty members that will help to lend direction to their entrepreneurial plans.

Objectives

Students who successfully complete this program will be able to:

  • Design marketing strategies to effectively target the needs of current and future customers.
  • Develop mission statements, vision statements, and business strategies to obtain and sustain various marketing segments to increase growth potential.
  • Use analytical financial tools to conduct business analysis and to communicate reasoning for business decisions.
  • Evaluate current business needs and the need for changes in policies and procedures by using advanced analysis techniques to determine their interdisciplinary applicability.
  • Analyze the legal, regulatory, and compliance issues affecting the entrepreneurial environment. Compare and contrast various managerial approaches, specifically their effect on the individual, group, and organization.
  • Integrate advanced business analysis and the use of various data tools into alternative evaluation in the discovery and implementation of possible solutions to business problems.
  • Prepare financial forecasts as part of a comprehensive business plan.
  • Design a comprehensive business plan and pitch.

Concentration Requirements (12 semester hours)

BUSN624Principles of E Commerce3
ENTR621International Entrepreneurship3
ENTR630Entrepreneurial Marketing3
RLMT500Reverse Logistics Management3
Total Semester Hours12

Concentration in Small Business (12 semester hours) 

This concentration is designed for students who want to focus on being a small business owner. Graduates examine the legal practices, operations, funding, and marketing specific to a small business. Developed to bring specialized knowledge to entrepreneurs, this program will expose students to key concepts and principles to be a successful small business owner.

Objectives

  • Determine the legal and ethical issues small businesses face.
  • Analyze methods used to critically evaluate specific operational functions.
  • Formulate funding options that support the strategy and goals of your small business.
  • Generate a marketing and advertising strategic plan to meets the goals of your venture.

Concentration Requirements (12 semester hours)

ENTR615Legal Practices for Small Business3
ENTR620Small Business Operations3
ENTR625Small Business Funding3
ENTR631Small Business Marketing3
Total Semester Hours12

Concentration in Sports Fitness (12 semester hours)

The fitness industry is growing and many individuals express an interest in being an entrepreneur in this field. Research shows growth estimates ranging from 9.76 billion dollars in 2008 to a $24 billion industry today. The fitness industry services some 51 million Americans of all ages and income levels. The fitness industry has been forecasted to grow 23% by 2025 and encompasses different types of gyms. Sports fitness is a growing industry due in part to increased awareness of health and wellness. In this concentration, students will focus on wellness, conditioning, trends, and culture.

Objectives

Students who successfully complete this program will be able to:

  • Describe the role and function of acute training variables including sets, repetitions, duration, frequency, tempo, intensity, and rest interval as they relate to metabolic specificity of exercise.
  • Analyze the field of exercise physiology related to fitness, performance, and health.
  • Develop two diets that optimize performance using the established nutrition principles.
  • Design a strength-training program using goal specific measurements of strength.
  • Devise strategies to demonstrate and teach proper exercise techniques.
  • Design a comprehensive goal-setting program for individuals and teams.
  • Synthesize findings related to sports nutrition and supplementation into recommendations for professional practice. 

Concentration Requirements (12 semester hours)

Select 4 courses from the following:12
Advanced Exercise and Sport Physiology
Motor Learning
Nutrition for Sports Performance
Advanced Methods of Strength and Conditioning (Prerequisite: SPHS501 - Advanced Exercise and Sport Physiology)
Essentials of Human Performance and Exercise Science (Prerequisite: SPHS501 - Advanced Exercise and Sport Physiology)
Current Topics in Exercise Science and Human Performance (Prerequisite: SPHS503 - Nutrition for Sports Performance)
Optimal Sports Performance (Prerequisite: SPHS501 - Advanced Exercise and Sport Physiology)
Current Topics in Health and Wellness Management
Total Semester Hours12

Final Program Requirements (3 semester hours)

ENTR699Entrepreneurial Project Capstone 13
Total Semester Hours3
1

Taken once all other requirements have been met.