The Master of Arts of Entrepreneurship is designed for students seeking to pursue a business venture or manage an entrepreneurial enterprise. You will be exposed to practical application of business theory in ideation, marketing, management, capital, and the virtual experience involved with being an entrepreneur. Developed to provide specialized knowledge for those interested in entrepreneurship, this online graduate degree provides specialized knowledge taught by faculty members who will help lend direction to your entrepreneurial plans.
This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Develop an innovative mindset that is proactive, customer-focused, and grounded in evidence-based decision-making.
- Design strategies that incorporate business canvas tools supporting the mission and vision of an organization for growth and sustainability nationally and internationally.
- Analyze key business metrics including financial reports, funding, legal compliance, and forecasting.
- Integrate business models and approaches for identifying and solving business problems and change management at the individual, group, and leadership levels.
- Develop a strategic business plan and pitch.
Degree at a Glance
| Code | Title | Semester Hours |
|---|---|---|
| Core Requirements | 15 | |
| Select one of the following concentrations: | 12 | |
| Final Program Requirements | 3 | |
| Elective Requirements | 6 | |
| Total Semester Hours | 36 | |
Degree Program Requirements
Core Requirements (15 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| ENTR500 | Ideation 1 | 3 |
| BUSN604 | Fundamentals of Business Analysis | 3 |
| ENTR617 | Legal Practices for Entrepreneurs | 3 |
| ENTR623 | Venture Capital | 3 |
| Select one course from the following: | 3 | |
| Business Plan Development | ||
| Lean Accelerator | ||
| Total Semester Hours | 15 | |
| 1 | Required as the first course in this program. |
Students must choose a concentration for this degree program and may select from a General concentration, Concentration in Business Analytics, or a Concentration in Small Business.
General Concentration (12 semester hours)
This concentration is designed for students interested in pursuing a business venture or managing an entrepreneurial enterprise. Graduates will be exposed to practical application of business theory in marketing, management, finance, and the online experience involved with running a business. Developed to provide specialized knowledge for those interested in entrepreneurship, this program will expose students to key concepts and faculty members that will help to lend direction to their entrepreneurial plans.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Design marketing strategies to effectively target the needs of current and future customers.
- Develop mission statements, vision statements, and business strategies to obtain and sustain various marketing segments to increase growth potential.
- Use analytical financial tools to conduct business analysis and to communicate reasoning for business decisions.
- Evaluate current business needs and the need for changes in policies and procedures by using advanced analysis techniques to determine their interdisciplinary applicability.
- Analyze the legal, regulatory, and compliance issues affecting the entrepreneurial environment. Compare and contrast various managerial approaches, specifically their effect on the individual, group, and organization.
- Integrate advanced business analysis and the use of various data tools into alternative evaluation in the discovery and implementation of possible solutions to business problems.
- Prepare financial forecasts as part of a comprehensive business plan.
- Design a comprehensive business plan and pitch.
Concentration Requirements (12 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| BUSN624 | Principles of E Commerce | 3 |
| ENTR621 | International Entrepreneurship | 3 |
| ENTR630 | Entrepreneurial Marketing | 3 |
| RLMT500 | Reverse Logistics Management | 3 |
| Total Semester Hours | 12 | |
Concentration in Business Analytics (12 semester hours)
This concentration provides the student with an array of study and course work in business analysis, decision-making, analytic tools, and applied analytics.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Evaluate advanced analysis methods and techniques to solve modern business problems.
- Recommend solutions to problems through the use of software analysis tools and techniques.
- Analyze scenarios to create case summaries and data-supported solutions.
Concentration Requirements (12 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| BUSN625 | Applied Decision Making | 3 |
| BUSN660 | Advanced Analytics I | 3 |
| BUSN661 | Advanced Analytics II | 3 |
| BUSN662 | Applied Advanced Analytics | 3 |
| Total Semester Hours | 12 | |
Concentration in Small Business (12 semester hours)
This concentration is designed for students who want to focus on small business ownership. Graduates examine the legal practices, operations, funding, and marketing specific to a small business. Developed to bring specialized knowledge, this program will expose students to key concepts and principles often required of a successful small business owner.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Determine the legal and ethical issues small businesses face.
- Analyze methods used to critically evaluate specific operational functions.
- Formulate funding options that support the strategy and goals of your small business.
- Generate a marketing and advertising strategic plan to meets the goals of your venture.
Concentration Requirements (12 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| ENTR615 | Legal Practices for Small Business | 3 |
| ENTR620 | Small Business Operations | 3 |
| ENTR625 | Small Business Funding | 3 |
| ENTR631 | Small Business Marketing | 3 |
| Total Semester Hours | 12 | |
Final Program Requirements (3 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| ENTR699 | Entrepreneurial Project Capstone 1 | 3 |
| Total Semester Hours | 3 | |
| 1 | Taken once all other requirements have been met. |
Elective Requirements (6 semester hours)
| Code | Title | Semester Hours |
|---|---|---|
| Select any graduate courses not already taken to fulfill the requirements listed above. | 6 | |
| Total Semester Hours | 6 | |