Undergraduate Minor - Marketing

Not open to students pursuing a major in Marketing.

Minor Objectives

Upon successful completion of this minor, the student will be able to:

• Integrate the marketing function with fundamental business enterprise concepts and principles of management.
• Apply basic marketing principles to a particular business.
• Develop a strategic marketing plan.
• Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization.
• Develop a marketing plan for a business or a department.