Not open to students pursuing a major in Marketing.

Minor Objectives

Upon successful completion of this minor, the student will be able to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management.
  • Apply basic marketing principles to a particular business.
  • Develop a strategic marketing plan.
  • Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization.
  • Develop a marketing plan for a business or a department.

Minor Requirements (18 semester hours)

MKTG201Fundamentals of Marketing3
MKTG301Principles of Sales3
MKTG400Marketing Research3
MKTG401Marketing Strategy3
Select 2 courses from the following:6
Public Relations
Consumer Behavior
Marketing Management
Total Semester Hours18