Not open to students pursuing a major in Marketing.
Minor Objectives
Upon successful completion of this minor, the student will be able to:
- Integrate the marketing function with fundamental business enterprise concepts and principles of management.
- Apply basic marketing principles to a particular business.
- Develop a strategic marketing plan.
- Apply various marketing strategies and techniques to align an organization’s marketing function with the overall mission and strategy of the organization.
- Develop a marketing plan for a business or a department.
Minor Requirements (18 semester hours)
Code | Title | Semester Hours |
---|---|---|
MKTG201 | Fundamentals of Marketing | 3 |
MKTG301 | Principles of Sales | 3 |
MKTG400 | Marketing Research | 3 |
MKTG401 | Marketing Strategy | 3 |
Select 2 courses from the following: | 6 | |
Public Relations | ||
Advertising | ||
Consumer Behavior | ||
Marketing Management | ||
Total Semester Hours | 18 |