ENTR150 Idea Generation (3 semester hours)
The act of being an entrepreneur is taking an idea and turning it into reality. There are two types of entrepreneurs - those that have a myriad of ideas and those that can't think of one idea. This course, Idea generation, is dedicated to helping the student identify opportunities for a new business venture by either deciding on one idea they have or helping to create ideas. The course starts with recognizing various ways to come up with a new idea and ends with outlining a plan to take the idea to reality.
ENTR200 Leadership in Small Business Ventures (3 semester hours)
This course outlines appropriate processes to evaluate potential employees. This course was designed and developed to guide students through recruiting, advertisement planning, and hiring the most qualified applicants. Students research comparable pay rates and the cost of compensation for employees, learn of the most effective methods for motivating employees, and learn about employment law.
ENTR210 Entrepreneurs as Leaders (3 semester hours)
Entrepreneurs face unique leadership challenges, especially with a new venture. This course provides the entrepreneur with the necessary tools and frameworks for creating strategy, building companies, and assembling human capital with limited resources. This course also explains the ethical challenges in a start-up venture.
ENTR215 Innovation Design and Prototyping (3 semester hours)
This course goes through the different stages of product development. When developing a product, it’s important to be specific about a product’s attributes and that the entrepreneur differentiates it from others. Different approaches exist, such as revolutionary and evolutionary, for product development. An entrepreneur may even start with one approach and then change to a different approach as the venture moves forward. To aid the student, perceptual mapping is used, which helps to define a market, the benefits, price, and position.(Prerequisite: ENTR150)
ENTR216 Service Innovation and Delivery (3 semester hours)
This course focuses on opportunities and problems encountered in the service sector as entrepreneurs seek to accomplish growth in their service businesses. Topics explored include selecting resources to support service businesses, motivating employees in the service sector and developing a control system to offer an efficient and effective service product to your market. Students develop a market analysis of the needs and wants matrix for the service market.
ENTR300 Foundations of Entrepreneurship (3 semester hours)
This course studies the foundations of entrepreneurship through the context of innovation, entrepreneurial processes and concepts, and ethical decision-making. By studying how different decisions result in different outcomes and by understanding the unique strategic requirements of a venture, this course investigates entrepreneurship and the creation of new ventures. Students learn the basic theories used to explain and understand entrepreneurial activity, which prepare them to plan a new business opportunity.
ENTR310 The Family Owned Business (3 semester hours)
As The Family Owned Business is introduced, students learn what differentiates this type of business and the characteristics that make family owned firms different from other business environments. The entrepreneur who takes over the family business will have innovative ideas to enhance the business. This brings complexity and challenges as an entrepreneur and this course explores some of those while also constructing effective strategies.
ENTR311 Business Plan Foundations (3 semester hours)
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisite: ENTR150 and ENTR215 and ENTR300)
ENTR312 Social Entrepreneurship (3 semester hours)
Social entrepreneurship is a growing movement for entrepreneurship. Social entrepreneurship scans society and identifies social problems; the entrepreneur then solves that problem/need by creating a solution that benefits society. Because of this, Social Entrepreneurship has since become the new trend for aspiring entrepreneurs to start their entrepreneurial ventures. According to a survey of 1,000 social entrepreneurs (conducted by Un.Ltd. research team), they impact health and well-being, community cohesion, promote personal development, and create training and skills development. Further, the research indicated 40% of social entrepreneurs held a degree.
ENTR313 Non-Profit Entrepreneurship (3 semester hours)
Non-profit entrepreneurship continues to thrive in the 21st century in most major and minor industries. Topics include trustee’s responsibilities, trustee recruitment/termination/development, financing structure, fundraising, financial management, and strategic planning.
ENTR315 Financing a New Venture (3 semester hours)
This course studies the financial strategies needed to support a new venture. The student investigates sources of funding and analyzes investment strategies unique to the start-up. This course helps students to develop the conceptual framework to determine a wide variety of ethical and financial problems related to launching the entrepreneurial venture. Topics addressed include financial statements, pro forma statements, cost of capital, break-even, financial ratios, investor expectations, and exit strategies. Spreadsheet software is used in this course.
ENTR320 Practical Law for the Entrepreneur (3 semester hours)
This course covers many of the legal aspects of starting a new business venture including business entity selection and formation, employment law, intellectual property, taxation, and business transactions. (Prerequisite: ENTR311)
ENTR340 Small Business Customer Service (3 semester hours)
New business owners must be able to retain customers and capture new customers. Whether online or in a physical location customer service is critical to the success of any small business. This course provides students the foundation for service innovation, finding opportunities for service innovation, and exploring customer “jobs.” In addition, this course focuses on determining what your customer is trying to accomplish, not what you are offering. This is crucial to implement a quality service culture.
ENTR410 Money Management for Entrepreneurs (3 semester hours)
This course provides detailed budgeting and money management tools to start and grow a new venture. Many entrepreneurs have charismatic leadership and vision, but underestimate the importance of the ability to manage the money coming and going out of the organization. Cash deficits can cripple a company, so it is imperative entrepreneurs understand the drivers of good cash flow and strong profitability. This course enables the student entrepreneur to gain practical knowledge with the cash flow statement, forecasting, pro forma statements, profit and profitability, break-even, budgeting, and working capital. NOTE: This course uses spreadsheet software. (Prerequisite: ACCT105 and ENTR311)
ENTR415 Marketing the Successful Small Business (3 semester hours)
This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results. (Prerequisite: ENTR311)
ENTR416 Innovative Marketing (3 semester hours)
Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)
ENTR420 Social Media to Grow Small Business (3 semester hours)
This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.
ENTR421 The Value of Networking (3 semester hours)
Networking is a valuable skill for anyone, but it is especially critical for the entrepreneur. The entrepreneur must put themselves "out there" and develop business relationships. There is an art and skill to networking and this course unlocks the psychology of networking. Entrepreneurs in this course also begin structuring and maintaining their network.
ENTR425 Operating a Small Business (3 semester hours)
This is a critical operations course integrating Excel (or equivalent spreadsheet software) to formulate crucial numbers. Students learn about strategy, budgeting, cash conversion, cash considerations, analyze costs, analyze financial and operating ratios, and plan for internal controls. A working knowledge of spreadsheet software is expected. NOTE: This course uses spreadsheet software. (Prerequisite: ENTR311)
ENTR426 Strategic Growth (3 semester hours)
Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)
ENTR427 Technological Innovation (3 semester hours)
Creating a new venture offers unique challenges. Indeed, innovation and advances in technology are prevalent, and technological innovation leads to competitive advantage. Students are introduced to the challenges of new technology that include: the complexity of intellectual property and sources of funding. This course includes an application of integrating technology into a venture.
ENTR430 Virtual Small Business (3 semester hours)
This course provides an overview of the elements of e-Business/eCommerce such as strategy, technology, relationships, and related issues to create an online business, build brand presence, and other important aspects of having an online business. The student creates a domain name and selects a website template to create a virtual business.
ENTR498 Entrepreneurship Senior Capstone (3 semester hours)
The Entrepreneurship Capstone Project synthesizes the prerequisite core and elective Entrepreneurship Courses allowing the student to implement the planning document that has been created throughout the program for their venture. The course includes presenting a pitch for the student’s venture. (Prerequisite: Senior Standing and completion of all core and major courses prior to enrollment)