.svg){kind=logo}
ENTR150 Idea Generation (3 semester hours)
The act of being an entrepreneur is taking an idea and turning it into reality. There are two types of entrepreneurs - those that have a myriad of ideas and those that can't think of one idea. This course, Idea generation, is dedicated to helping the student identify opportunities for a new business venture by either deciding on one idea they have or helping to create ideas. The course starts with recognizing various ways to come up with a new idea and ends with outlining a plan to take the idea to reality.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR200 Leadership in Small Business Ventures (3 semester hours)
This course outlines appropriate processes to evaluate potential employees. This course was designed and developed to guide students through recruiting, advertisement planning, and hiring the most qualified applicants. Students research comparable pay rates and the cost of compensation for employees, learn of the most effective methods for motivating employees, and learn about employment law.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR210 Entrepreneurs as Leaders (3 semester hours)
Entrepreneurs face unique leadership challenges, especially with a new venture. This course provides the entrepreneur with the necessary tools and frameworks for creating strategy, building companies, and assembling human capital with limited resources. This course also explains the ethical challenges in a start-up venture.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR215 Innovation Design and Prototyping (3 semester hours)
Innovation Design and Prototyping equips students with the essential skills and frameworks to transform innovative ideas into market-ready products. Through an integrated approach, the course covers the entire product development lifecycle, emphasizing design thinking, customer validation, and agile methodologies. Students will explore strategies for protecting intellectual property, expanding product value, and adapting products for global markets. With a focus on real-world applications, learners engage in hands-on assignments that connect product strategy with broader business goals while leveraging emerging technologies like AI to drive innovation. (Prerequisite: ENTR150)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR216 Service Innovation and Delivery (3 semester hours)
This course focuses on opportunities and problems encountered in the service sector as entrepreneurs seek to accomplish growth in their service businesses. Topics explored include selecting resources to support service businesses, motivating employees in the service sector and developing a control system to offer an efficient and effective service product to your market. Students develop a market analysis of the needs and wants matrix for the service market.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR300 Foundations of Entrepreneurship (3 semester hours)
This course studies the foundations of entrepreneurship through the context of innovation, entrepreneurial processes and concepts, and ethical decision-making. By studying how different decisions result in different outcomes and by understanding the unique strategic requirements of a venture, this course investigates entrepreneurship and the creation of new ventures. Students learn the basic theories used to explain and understand entrepreneurial activity, which prepare them to plan a new business opportunity.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR309 Business Plan for Non-Majors (3 semester hours)
This course focuses on the essential framework and first steps towards pursuing an entrepreneurial opportunity. The course first focuses on a framework for a business plan. The course later covers business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR310 The Family Owned Business (3 semester hours)
As The Family Owned Business is introduced, students learn what differentiates this type of business and the characteristics that make family owned firms different from other business environments. The entrepreneur who takes over the family business will have innovative ideas to enhance the business. This brings complexity and challenges as an entrepreneur and this course explores some of those while also constructing effective strategies.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR311 Business Plan Foundations (3 semester hours)
This course focuses on the essential framework and first steps towards the student's objective of an entrepreneurial opportunity. The first portion of the course focuses on a framework for your business plan. The remainder course topics center on business plan elements, such as competition, marketing, operations, and other issues essential to the delivery of a business plan. In this course, the student begins the process of writing a business plan, which will be used and updated throughout the program. (Prerequisites: ENTR150, ENTR215, and ENTR300)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR312 Social Entrepreneurship (3 semester hours)
Social entrepreneurship is a growing movement for entrepreneurship. Social entrepreneurship scans society and identifies social problems; the entrepreneur then solves that problem/need by creating a solution that benefits society. Because of this, Social Entrepreneurship has since become the new trend for aspiring entrepreneurs to start their entrepreneurial ventures. According to a survey of 1,000 social entrepreneurs (conducted by Un.Ltd. research team), they impact health and well-being, community cohesion, promote personal development, and create training and skills development. Further, the research indicated 40% of social entrepreneurs held a degree.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR313 Non-Profit Entrepreneurship (3 semester hours)
Non-profit entrepreneurship continues to thrive in the 21st century in most major and minor industries. Topics include trustee’s responsibilities, trustee recruitment/termination/development, financing structure, fundraising, financial management, and strategic planning.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR315 Financing a New Venture (3 semester hours)
This course introduces students to the essential principles and tools of small business finance, with a focus on planning, budgeting, forecasting, and funding strategies for new ventures. Students will develop key components of the financial section of a business plan—including start-up cost estimates, cash flow projections and profit and loss statements. Emphasis is placed on understanding the financial decision-making process, building effective financial systems, maintaining compliance, and presenting financial data persuasively to lenders or investors. This course is designed to equip aspiring entrepreneurs with the financial knowledge and confidence to fund, manage, and sustain a small business.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR320 Practical Law for the Entrepreneur (3 semester hours)
This course covers many of the legal aspects of starting a new business venture including business entity selection and formation, employment law, intellectual property, taxation, and business transactions. (Prerequisite: ENTR311)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR340 Small Business Customer Service (3 semester hours)
New business owners must be able to retain customers and capture new customers. Whether online or in a physical location customer service is critical to the success of any small business. This course provides students the foundation for service innovation, finding opportunities for service innovation, and exploring customer “jobs.” In addition, this course focuses on determining what your customer is trying to accomplish, not what you are offering. This is crucial to implement a quality service culture.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR410 Money Management for Entrepreneurs (3 semester hours)
This course provides detailed budgeting and money management tools to start and grow a new venture. Many entrepreneurs have charismatic leadership and vision, but underestimate the importance of the ability to manage the money coming and going out of the organization. Cash deficits can cripple a company, so it is imperative entrepreneurs understand the drivers of good cash flow and strong profitability. This course enables the student entrepreneur to gain practical knowledge with the cash flow statement, forecasting, pro forma statements, profit and profitability, break-even, budgeting, and working capital. NOTE: This course uses spreadsheet software. (Prerequisites: ACCT105 and ENTR311)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR415 Marketing the Successful Small Business (3 semester hours)
This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR416 Innovative Marketing (3 semester hours)
Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR420 Social Media to Grow Small Business (3 semester hours)
This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR421 The Value of Networking (3 semester hours)
Networking is a valuable skill for anyone, but it is especially critical for the entrepreneur. The entrepreneur must put themselves "out there" and develop business relationships. There is an art and skill to networking and this course unlocks the psychology of networking. Entrepreneurs in this course also begin structuring and maintaining their network.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR425 Operating a Small Business (3 semester hours)
This is a critical operations course integrating Excel (or equivalent spreadsheet software) to formulate crucial numbers. Students learn about strategy, budgeting, cash conversion, cash considerations, analyze costs, analyze financial and operating ratios, and plan for internal controls. A working knowledge of spreadsheet software is expected. NOTE: This course uses spreadsheet software.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR426 Strategic Growth (3 semester hours)
Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR427 Technological Innovation (3 semester hours)
Creating a new venture offers unique challenges. Indeed, innovation and advances in technology are prevalent, and technological innovation leads to competitive advantage. Students are introduced to the challenges of new technology that include: the complexity of intellectual property and sources of funding. This course includes an application of integrating technology into a venture.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR430 Virtual Small Business (3 semester hours)
This course provides an overview of the elements of e-Business/eCommerce such as strategy, technology, relationships, and related issues to create an online business, build brand presence, and other important aspects of having an online business. The student creates a domain name and selects a website template to create a virtual business.
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.
ENTR498 Entrepreneurship Senior Capstone (3 semester hours)
The Entrepreneurship Capstone Project synthesizes the prerequisite core and elective Entrepreneurship Courses allowing the student to implement the planning document that has been created throughout the program for their venture. The course includes presenting a pitch for the student’s venture. (Prerequisite: Senior Standing and completion of all core and major courses prior to enrollment)
View the course schedule AMU or APU to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.