The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for those interested in fields such as business analyst, analytic system designer, or data scientist.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Integrate the various statistical analytics outputs and applications.
  • Implement the models and add-ins used by Excel to process statistical data.
  • Deconstruct student experiences with real time analytics applications and work problems.
  • Produce a functional or chronological analytic project, along with an appropriate display and interpretation of results, findings, and recommendations for decision makers.
  • Integrate key issues and topics in a reflective essay from the overall program experience.

Degree at a Glance

General Education Requirements30
Major Required39
Select one concentration from the following:9
General
Accounting
Entrepreneurship
Human Resources
Marketing
Retail Management
Security and Intelligence
Final Program Requirements6
Elective Requirements36
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
ARAB100
Arabic I
ARAB101
Arabic II
ARTH200
Art Appreciation
ARTH240
Survey of Photography
ARTH241
Film and Literature
DSIN141
Image Enhancement using Adobe Photoshop®
FREN100
French I
FREN101
French II
GERM100
German I
GERM101
German II
JAPN100
Introduction to Japanese
LITR215
Literature of American Encounters, Revolution, and Rebellion
LITR218
From Abolition to #MeToo: Literature of the American Civil Rights Movement
LITR222
Pivotal Figures in Early British Literature
LITR225
British Literature from Wordsworth through the Wasteland
LITR231
Leadership in World Literature: Antiquity to the Early Modern Period
LITR233
Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
MUSI200
Music Appreciation
MUSI212
Jazz and Rock
MUSI250
World Music and Cultures
PHIL101
Introduction to Philosophy
PHIL110
Critical Thinking
PHIL200
Introduction to Ethics
PHIL202
Philosophy of Science
PORT100
Introduction to Brazilian Portuguese
RELS101
Introduction to the Study of Religion
RELS201
Introduction to World Religions
RUSS100
Russian I
SPAN100
Spanish I
SPAN101
Spanish II
STEM270
Thinking and Acting Ethically
Civics, Political and Social Sciences (6 semester hours) 1
Select 1 course from the following:3
ECON201
Microeconomics for Business
ECON202
Macroeconomics for Business
Select 1 course from the following:3
ANTH100
Introduction to Anthropology
ANTH200
World Archaeology
ANTH202
Introduction to Cultural Anthropology
CHFD220
Human Sexuality
COLL111
Planning Your Future with Purpose in Humanities & Education
COLL112
Planning Your Future with Purpose in Business
COLL113
Planning Your Future with Purpose in Health Sciences
COLL114
Planning Your Future with Purpose in STEM
COLL115
Planning Your Future with Purpose in Security & Global Studies
COMM211
Social Media and Society
COMM240
Intercultural Communication
EDUC200
Humane Education: A Global Interdisciplinary Perspective
GEOG101
Introduction to Geography
HOSP110
Practical Food Safety and Awareness
IRLS210
International Relations I
LITR212
Forgotten America--Under Represented Cultures in American Literature
POLS101
Introduction to Political Science
POLS210
American Government I
PSYC101
Introduction to Psychology
RELS250
Death and Dying
RELS260
Race & Religion
RELS270
Hope and Resilience
SOCI111
Introduction to Sociology
SOCI212
Social Problems
SOCI220
American Popular Culture
STEM280
Exploring Society and Cultures via Science Fiction
Communication: Writing, Oral, and Multimedia (9 semester hours)
COMM120Information and Digital Literacy3
ENGL110Making Writing Relevant3
Select 1 course from the following:3
COMM200
Public Speaking
ENGL101
Proficiency in Writing
ENGL115
Argumentation and Rhetoric
ENGL210
Introduction to Literature
ENGL221
Scientific Writing
ENGL220
Technical Writing
ENGL226
Effective Business Communication
HRMT101
Human Relations Communication
IRLS200
Information Literacy and Global Citizenship
ITCC231
Introduction to Information Technology Writing
MGMT100
Human Relations
History (3 semester hours)
Select 1 course from the following:3
HIST101
American History to 1877
HIST102
American History since 1877
HIST111
World Civilization before 1650
HIST112
World Civilization since 1650
HIST121
Western Civilization before The Thirty Years War
HIST122
Western Civilization since The Thirty Years War
HIST221
African-American History before 1877
HIST222
African-American History since 1877
HIST223
History of the American Indian
HIST270
History of Science
STEM185
The History and Context of STEM
Mathematics and Applied Reasoning (3 semester hours)
MATH110College Algebra3
Natural Sciences (3 semester hours)
Select 1 course from the following:3
BIOL180
Introduction to Biology
BIOL181
Introduction to Human Anatomy and Physiology
CHEM180
Introduction to Chemistry
ERSC180
Introduction to Meteorology
ERSC181
Introduction to Geology
EVSP180
Introduction to Environmental Science
PHYS180
Introduction to Physics
SPST180
Introduction to Astronomy
STEM100
Introduction to STEM Disciplines
Total Semester Hours30

Major Required (39 semester hours)

ACCT105Accounting for Non Accounting Majors3
BUSN100Basics of Business3
MGMT101Principles of Supervision3
MKTG201Fundamentals of Marketing3
ITCC200Application Software Integration3
BUSN311Law and Ethics in the Business Environment3
BUSN312Operations Research3
BUSN410Critical Thinking Strategies for Business Decisions3
FINC300Foundations of Financial Management3
MATH302Statistics3
BUSN250Analytics I3
BUSN350Analytics II3
BUSN450Advanced Analytics3
Total Semester Hours39

Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Accounting, Concentration in Entrepreneurship, Concentration in Human Resources, Concentration in Marketing, Concentration in Retail Management, or a Concentration in Security and Intelligence.

General Concentration (9 semester hours)

A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.

Concentration Requirements (9 semester hours)

ANLY460Applied Analytics I3
ANLY461Applied Analytics II3
ANLY462Applied Analytics III3
Total Semester Hours9

Concentration in Accounting (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Accounting processes and management and how students can leverage data and analytics tools to Accounting areas. This concentration satisfies the growing trend of Accounting Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve accounting problems and support decision making in accounting.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to accounting & financial transactions.
  • Demonstrate knowledge of the ethical framework for accountants adopted by professional accounting organizations, and accounting principles.
  • Analyze, evaluate, and organize financial data to facilitate managerial decision making in accounting.
  • Conduct an in-depth analysis of an organization's financial information and provide a written assessment of the results.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
ACCT202
Introduction to Payroll
ACCT300
Financial Accounting
ACCT301
Intermediate Accounting I
ACCT302
Intermediate Accounting II
ACCT303
Intermediate Accounting III
ACCT305
Accounting Information Systems
ACCT400
Auditing
ACCT406
Managerial/Cost Accounting
ACCT410
Governmental and Not-for-Profit Accounting
ACCT415
Law for Accountants
ACCT420
Individual Federal Taxes
Total Semester Hours9

Concentration in Entrepreneurship (9 semester hours)

This concentration offers a unique skill for entrepreneurs who are looking to make informed decision and to solve business problems.  

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of Entrepreneurship aspects
  • Demonstrate knowledge of the data analytics framework adopted by and for Entrepreneurship functions associated with owning and operating a business.
  • Analyze, evaluate, and organize Entrepreneurship data, to facilitate problem solving, and decision making in all functions associated with owning and operating a business, where data is collected and utilized.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
ENTR150
Idea Generation
ENTR311
Business Plan Foundations
ENTR320
Practical Law for the Entrepreneur
ENTR315
Financing a New Venture
Total Semester Hours9

Concentration in Human Resources (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Human Resource processes & management, and how students can leverage data and analytics tools to HR areas like Compensation and Benefits, Information Systems, or Recruitment and Staffing. This concentration satisfies the growing trend of HR Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve HR problems and support decision making in HR.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
  • Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
  • Analyze, evaluate, and organize employee’s financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
HRMT407
Human Resource Management
HRMT412
Compensation and Benefits
HRMT415
Human Resource Management Information Systems
HRMT419
Recruitment and Staffing
Total Semester Hours9

Concentration in Marketing (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure to marketing and the means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the marketing space are becoming essential for business professionals. The marketing concentration is designed to build on the knowledge gained in the Bachelor’s of Science in Business Analytics program and to provide focus on marketing from a data analysis perspective and developing an integrated marketing strategy.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
  • Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
  • Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
MKTG305
Advertising
MKTG400
Marketing Research
MKTG401
Marketing Strategy
MKTG403
Marketing Management
Total Semester Hours9

Concentration in Retail Management (9 semester hours)

This concentration offers a unique qualification and skill for problem solving for students interested in joining the retail industry as it grows to amass trillions of dollars in revenues worldwide, especially online retail data and transactions.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of retail businesses fields.
  • Demonstrate knowledge of the data analytics framework adopted by and for retail management (including merchandizing, customer service, etc.) professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize retail management data, to facilitate problem solving, and decision making in all areas of retail management where data is collected and utilized.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
RTMG300
Retail Strategy
RTMG302
Retail Operations
RTMG303
Retail Merchandising Operations
RTMG304
Digital Retail Inventory Management
Total Semester Hours9

Concentration in Security and Intelligence (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
  • Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
  • Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
INTL401
Critical Analysis
INTL434
Threat Analysis
HLSS320
Intelligence and Homeland Security
INTL402
Intelligence Analysis
INTL440
Cyber Warfare
INTL446
Intelligence and Narcotics
INTL451
Terrorism and U.S. National Security
INTL453
Illicit Finance
CMRJ320
Law Enforcement Intelligence Applications
Total Semester Hours9

Final Program Requirements (6 semester hours)

ANLY499Analytics Senior Seminar (to be taken as the last course before graduation) 16
Total Semester Hours6

Elective Requirements (36 semester hours)

Select any courses not already taken to fulfill the requirements listed above. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.36
Total Semester Hours36