The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for positions as a business analyst, analytic system designer, or data scientist.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Integrate the various statistical analytics outputs and applications.
  • Implement the models and add-ins used by Excel to process statistical data.
  • Deconstruct student experiences with real time analytics applications and work problems.
  • Produce a functional or chronological analytic project, along with an appropriate display and interpretation of results, findings, and recommendations for decision makers.
  • Integrate key issues and topics in a reflective essay from the overall program experience.

Degree at a Glance

General Education Requirements30
Major Required39
Select one concentration from the following:9
Final Program Requirements6
Elective Requirements36
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
Art Appreciation
Film and Literature
Image Enhancement using Adobe Photoshop
World Literature through the Renaissance
World Literature since the Renaissance
English Literature: Beowulf to18th Century
English Literature: 18th Century to Present
American Literature before The Civil War
American Literature from The Civil War to Present
Arabic I
Arabic II
French I
French II
German I
German II
Introduction to Japanese
Music Appreciation
Introduction to Philosophy
Critical Thinking
Introduction to Ethics
Philosophy of Science
Introduction to Brazilian Portuguese
Introduction to World Religions
Russian I
Spanish I
Spanish II
Civics, Political and Social Sciences (6 semester hours) 1
Select 1 course from the following:3
Microeconomics for Business
Macroeconomics for Business
Select 1 course from the following:3
Introduction to Anthropology
Introduction to Cultural Anthropology
Human Sexuality
Social Media and Society
Intercultural Communication
Humane Education: A Global Interdisciplinary Perspective
Introduction to Geography
Practical Food Safety and Awareness
International Relations I
Contemporary World Culture Through Literature
Cultural Diversity in Contemporary American Literature
American Government I
Introduction to Psychology
Introduction to Sociology
Social Problems
American Popular Culture
Communication: Writing, Oral, and Multimedia (8 semester hours)
COMM110Information & Digital Literacy2
ENGL110Making Writing Relevant3
Select 1 course from the following:3
Public Speaking
Effectiveness in Writing
Composition and Literature
Scientific Writing
Technical Writing
Business Writing
Human Relations Communication
Information Literacy and Global Citizenship
Introduction to Information Technology Writing
Human Relations
History (3 semester hours)
Select 1 course from the following:3
American History to 1877
American History since 1877
World Civilization before 1650
World Civilization since 1650
Western Civilization before The Thirty Years War
Western Civilization since The Thirty Years War
African-American History before 1877
African-American History since 1877
History of the American Indian
History of Science
Mathematics and Applied Reasoning (3 semester hours)
MATH110College Algebra3
Natural Sciences with Lab (4 semester hours)
Select 1 course from the following:4
Introduction to Biology with Lab
Introduction to Chemistry with Lab
Introduction to Human Anatomy & Physiology with Lab
Introduction to Physics with Lab
Introduction to Astronomy with Lab
Introduction to Meteorology with Lab
Introduction to Environmental Science with Lab
Total Semester Hours30

Major Required (39 semester hours)

ACCT105Accounting for Non Accounting Majors3
BUSN100Basics of Business3
MGMT101Principles of Supervision3
MKTG201Fundamentals of Marketing3
ITCC200Application Software Integration3
BUSN311Law and Ethics in the Business Environment3
BUSN312Operations Research3
BUSN410Critical Thinking Strategies for Business Decisions3
FINC300Foundations of Financial Management3
MATH302Statistics3
BUSN250Analytics I3
BUSN350Analytics II3
BUSN450Advanced Analytics3
Total Semester Hours39

Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Accounting, Concentration in Human Resources, Concentration in Marketing, or a Concentration in Security and Intelligence.

General Concentration (9 semester hours)

A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.

ANLY460Applied Analytics I3
ANLY461Applied Analytics II3
ANLY462Applied Analytics III3
Total Semester Hours9

Concentration in Accounting (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Accounting processes and management and how students can leverage data and analytics tools to Accounting areas. This concentration satisfies the growing trend of Accounting Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve accounting problems and support decision making in accounting.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to accounting & financial transactions.
  • Demonstrate knowledge of the ethical framework for accountants adopted by professional accounting organizations, and accounting principles.
  • Analyze, evaluate, and organize financial data to facilitate managerial decision making in accounting.
  • Conduct an in-depth analysis of an organization's financial information and provide a written assessment of the results.
Select 3 courses from the following:9
Introduction to Payroll
Financial Accounting
Intermediate Accounting I
Intermediate Accounting II
Intermediate Accounting III
Accounting Information Systems
Auditing
Managerial/Cost Accounting
Governmental and Not-for-Profit Accounting
Law for Accountants
Individual Federal Taxes
Total Semester Hours9

Concentration in Human Resources (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Human Resource processes & management, and how students can leverage data and analytics tools to HR areas like Compensation and Benefits, Information Systems, or Recruitment and Staffing. This concentration satisfies the growing trend of HR Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve HR problems and support decision making in HR.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
  • Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
  • Analyze, evaluate, and organize employee’s financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.
Select 3 courses from the following:9
Human Resource Management
Compensation and Benefits
Human Resource Management Information Systems
Recruitment and Staffing
Total Semester Hours9

Concentration in Marketing (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
  • Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
  • Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.
Select 3 courses from the following:9
Advertising
Marketing Research
Marketing Strategy
Marketing Management
Total Semester Hours9

Concentration in Security and Intelligence (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
  • Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
  • Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.
Select 3 courses from the following:9
Critical Analysis
Threat Analysis
Intelligence and Homeland Security
Intelligence Analysis
Cyber Warfare
Intelligence and Narcotics
Terrorism and U.S. National Security
Illicit Finance
Law Enforcement Intelligence Applications
Total Semester Hours9

Final Program Requirements (6 semester hours)

ANLY499Analytics Senior Seminar (to be taken as the last course before graduation) 16
Total Semester Hours6

Elective Requirements (36 semester hours)

Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.