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2025 Undergraduate Catalog

Bachelor of Science in Business Analytics

The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for those interested in fields such as business analyst, analytic system designer, or data scientist.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Integrate the various statistical analytics outputs and applications.
  • Implement the models used by Excel to process statistical data.
  • Deconstruct student experiences with real time analytics applications and work problems.
  • Produce a functional or chronological analytic project, along with an appropriate display and interpretation of results, findings, and recommendations for decision makers.
  • Integrate key issues and topics in a reflective essay from the overall program experience.

Degree at a Glance

Degree Program Requirements

General Education (30 semester hours)

Major Required (39 semester hours)

Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Accounting, Concentration in Entrepreneurship, Concentration in Human Resources, Concentration in Marketing, Concentration in Retail Management, or Concentration in Security and Intelligence.

General Concentration (9 semester hours)

A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.

Objectives
Concentration Requirements (9 semester hours)

Concentration in Accounting (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Accounting processes and management and how students can leverage data and analytics tools to Accounting areas. This concentration satisfies the growing trend of Accounting Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve accounting problems and support decision making in accounting.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to accounting & financial transactions.
  • Demonstrate knowledge of the ethical framework for accountants adopted by professional accounting organizations, and accounting principles.
  • Analyze, evaluate, and organize financial data to facilitate managerial decision making in accounting.
  • Conduct an in-depth analysis of an organization's financial information and provide a written assessment of the results.
Concentration Requirements (9 semester hours)

Concentration in Entrepreneurship (9 semester hours)

This concentration offers a unique skill for entrepreneurs who are looking to make informed decision and to solve business problems.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of Entrepreneurship aspects.
  • Demonstrate knowledge of the data analytics framework adopted by and for Entrepreneurship functions associated with owning and operating a business.
  • Analyze, evaluate, and organize Entrepreneurship data, to facilitate problem solving, and decision making in all functions associated with owning and operating a business, where data is collected and utilized.
Concentration Requirements (9 semester hours)

Concentration in Human Resources (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Human Resource processes & management, and how students can leverage data and analytics tools to HR areas like Compensation and Benefits, Information Systems, or Recruitment and Staffing. This concentration satisfies the growing trend of HR Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve HR problems and support decision making in HR.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
  • Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
  • Analyze, evaluate, and organize employee's financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)

Concentration in Marketing (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure to marketing and the means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the marketing space are becoming essential for business professionals. The marketing concentration is designed to build on the knowledge gained in the Bachelor’s of Science in Business Analytics program and to provide focus on marketing from a data analysis perspective and developing an integrated marketing strategy.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
  • Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
  • Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
  • Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)

Concentration in Retail Management (9 semester hours)

This concentration offers a unique qualification and skill for problem solving for students interested in joining the retail industry as it grows to amass trillions of dollars in revenues worldwide, especially online retail data and transactions.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of retail businesses fields.
  • Demonstrate knowledge of the data analytics framework adopted by and for retail management (including merchandizing, customer service, etc.) professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize retail management data, to facilitate problem solving, and decision making in all areas of retail management where data is collected and utilized.
Concentration Requirements (9 semester hours)

Concentration in Security and Intelligence (9 semester hours)

This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
  • Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
  • Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.
Concentration Requirements (9 semester hours)

Final Program Requirement (6 semester hours)

Elective Requirements (36 semester hours)

  1. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  2. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  3. Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.

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