The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.

This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.
This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.
  • Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
  • Apply management, human resource, and personnel practices to organizational problem solving.
  • Integrate market and marketing information into a strategic plan.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
  • Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
  • Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.
  • Describe how information systems transform business processes within the modern corporate organization.

Degree at a Glance

General Education Requirements30
Major Required36
Select one of the following concentrations:12
Final Program Requirements3
Elective Requirements39
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
Art Appreciation
Film and Literature
Image Enhancement using Adobe Photoshop
World Literature through the Renaissance
World Literature since the Renaissance
English Literature: Beowulf to18th Century
English Literature: 18th Century to Present
American Literature before The Civil War
American Literature from The Civil War to Present
Arabic I
Arabic II
French I
French II
German I
German II
Introduction to Japanese
Music Appreciation
Introduction to Philosophy
Critical Thinking
Introduction to Ethics
Philosophy of Science
Introduction to Brazilian Portuguese
Introduction to World Religions
Russian I
Spanish I
Spanish II
Civics, Political and Social Science (6 semester hours) 1
Select 1 course from the following:3
Microeconomics for Business
Macroeconomics for Business
Select 1 course from the following:3
Introduction to Anthropology
Introduction to Cultural Anthropology
Human Sexuality
Social Media and Society
Intercultural Communication
Humane Education: A Global Interdisciplinary Perspective
Introduction to Geography
Practical Food Safety and Awareness
International Relations I
Contemporary World Culture Through Literature
Cultural Diversity in Contemporary American Literature
American Government I
Introduction to Psychology
Introduction to Sociology
Social Problems
American Popular Culture
Communication: Writing, Oral, and Multimedia (9 semester hours)
COMM120Information and Digital Literacy3
ENGL110Making Writing Relevant3
ENGL225Business Writing3
History (3 semester hours)
Select 1 course from the following:3
American History to 1877
American History since 1877
World Civilization before 1650
World Civilization since 1650
Western Civilization before The Thirty Years War
Western Civilization since The Thirty Years War
African-American History before 1877
African-American History since 1877
History of the American Indian
History of Science
Mathematics and Applied Reasoning (3 semester hours)
Select 1 course from the following:3
College Algebra
College Trigonometry
Natural Sciences (3 semester hours)
Select 1 course from the following:3
Introduction to Biology
Introduction to Human Anatomy and Physiology
Introduction to Chemistry
Introduction to Meteorology
Introduction to Geology
Introduction to Environmental Science
Introduction to Physics
Introduction to Astronomy
Total Semester Hours30

Major Required (36 semester hours)

MGMT101Principles of Supervision3
BUSN100Basics of Business3
ACCT105Accounting for Non Accounting Majors3
BUSN235Personal Finance3
MKTG201Fundamentals of Marketing3
ITCC200Application Software Integration3
BUSN311Law and Ethics in the Business Environment3
BUSN312Operations Research3
BUSN313Global and Competitive Strategy3
FINC300Foundations of Financial Management3
BUSN410Critical Thinking Strategies for Business Decisions3
Total Semester Hours36

Students must choose a concentration for this degree program and may select from a General Concentration, Business Analysis, Data Analytics, Economics, Entrepreneurial/Small Business Management, Information Technology Management, International Business Management or a Concentration in Marketing.

General Concentration Requirements (12 semester hours)

This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study.

Select 4 courses from the following:12
Fundamentals of Entrepreneurship
Small Business Management
Principles of E Business
Fundamentals of Business Analysis I
Fundamentals of Business Analysis II
Project Management for Business Analysts
Strategic Alignment in Business Analysis
Quality Management Systems
Small Business Growth and Development
International Business Management
Business Administration Independent Study
Comparative Economics
Environmental Economics
International Economics
Monetary Economics
Business Plan Foundations
International Finance
Information Technology Project Management
Contemporary Internet Topics
Virtual Management
Organizational Behavior
Leadership & Motivation
Management Communications
Consumer Behavior
Marketing Research
Marketing Strategy
International Marketing
Internet Concepts
Total Semester Hours12

Concentration in Business Analysis (12 semester hours)

Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.


Upon successful completion of this concentration, the student will be able to:

  • Identify business needs and problem domains.
  • Analyze processes and behavior requirements for problem solutions.
  • Diagram current and proposed business processes using various tools and techniques.
  • Evaluate and recommend business solutions.
  • Develop business processes and improvements.
  • Develop functional business capabilities.
  • Facilitate and manage recommended projects.

Concentration Requirements (12 semester hours)

BUSN330Fundamentals of Business Analysis I3
BUSN331Fundamentals of Business Analysis II3
BUSN333Project Management for Business Analysts3
BUSN334Strategic Alignment in Business Analysis3
Total Semester Hours12

Concentration in Data Analytics (12 semester hours)

This concentration offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.


Upon successful completion of this concentration, the student will be able to:

  • Compare and contrast data and information within organization contexts.
  • Classify and organize existing sources of data using spreadsheet software tools.
  • Analyze historical and current data trends and the implications on organizational decision-making.

Concentration Requirements (12 semester hours)

BUSN250Analytics I3
BUSN350Analytics II3
BUSN450Advanced Analytics3
BUSN334Strategic Alignment in Business Analysis3
Total Semester Hours12

Concentration in Economics (12 semester hours)

Covers comparative, environmental, international, and monetary economics. Topics include:  current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.

In addition to the institutional, general education, and program level learning objectives, the Concentration in Economics seeks the following specific learning outcomes of its graduates.


Upon successful completion of this concentration, the student will be able to:

  • Evaluate analytical frameworks for current and changing economic conditions.
  • Analyze the impact of economic externalities for business and proposed business ventures.
  • Evaluate impacts of economic conditions on consumer behavior and businesses.
  • Compare and contrast global economic strategies.
  • Analyze the roles and responsibilities of financial institutions.

Concentration Requirements (12 semester hours)

ECON301Comparative Economics3
ECON302Environmental Economics3
ECON303International Economics3
ECON304Monetary Economics3
Total Semester Hours12

Concentration in Entrepreneurial/Small Business Management (12 semester hours)

Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.


Upon successful completion of this concentration, the student will be able to:

  • Examine small business opportunities.
  • Define small business characteristics and competencies.
  • Evaluate consumer behavior.
  • Develop product and pricing strategies.
  • Develop and execute small business budgets.

Concentration Requirements (12 semester hours)

BUSN316Fundamentals of Entrepreneurship3
BUSN318Small Business Management3
BUSN415Small Business Growth and Development3
ENTR311Business Plan Foundations3
Total Semester Hours12

Concentration in Information Technology Management (12 semester hours)

Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment;  system development life cycle (SDLC) models;  project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.


Upon successful completion of this concentration, the student will be able to:

  • Examine Internet protocols, middleware, interfaces, security, and applications.
  • Evaluate workplace productivity, legal ramifications, and policies related to Internet access.
  • Outline the process and the phases pertaining to managing information systems projects.
  • Appraise the technology, communications, and policy issues related to managing virtual teams.

Concentration Requirements (12 semester hours)

ITMG321Information Technology Project Management3
ITMG371Contemporary Internet Topics3
ITMG421Virtual Management3
WEBD311Internet Concepts3
Total Semester Hours12

Concentration in International Business Management (12 semester hours)

Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.


Upon successful completion of this concentration, the student will be able to:

  • Compare and contrast the management strategies around the world.
  • Examine the challenges of managing multicultural and distributed teams.
  • Appraise the roles and responsibilities of the Human Resource Manager in the context of an international workforce.
  • Analyze the interactions and trends between the world economies; also assess the tools and techniques used to mitigate financial risk in conducting international business.
  • Evaluate the tools, methods, and practices of marketing in the global context.

Concentration Requirements (12 semester hours)

BUSN419International Business Management3
FINC410International Finance3
IRLS392Globalization and the Market Economy3
MKTG407International Marketing3
Total Semester Hours12

Concentration in Marketing (12 semester hours)

Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.


Upon successful completion of this concentration, the student will be able to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Develop a strategic marketing plan.
  • Apply concepts in psychology and sociology relevant to consumer behavior.
  • Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.

Concentration Requirements (12 semester hours)

BUSN320Principles of E Business3
MKTG307Consumer Behavior3
MKTG400Marketing Research3
MKTG401Marketing Strategy3
Total Semester Hours12

Final Program Requirements (3 semester hours)

BUSN499Senior Seminar in Business Administration (to be taken as the last course before graduation) 13
Total Semester Hours3

Elective Requirements (39 semester hours)

Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.