Bachelor of Business Administration

This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study.

Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.

Upon successful completion of this concentration, the student will be able to:

• Identify business needs and problem domains.
• Analyze processes and behavior requirements for problem solutions.
• Diagram current and proposed business processes using various tools and techniques.
• Evaluate and recommend business solutions.
• Develop business processes and improvements.
• Develop functional business capabilities.
• Facilitate and manage recommended projects.

The Bachelor of Business Administration with a concentration in Business Project Management enhances your understanding of how businesses depend on project management to move the organization toward its strategic goals. Through this concentration, you will be introduced to the theories, concepts, and practices that align with project management.

You will come to understand how projects begin during the sales cycle and continue to be assessed after the project is delivered. You will be exposed to skill sets to track and monitor projects, develop a schedule and integrate it with costs and risks, prepare presentations for leadership and stakeholders, and create status reports. Companies depend on project management to stay competitive in developing new offerings, determining the technology needed within the enterprise, updating processes and procedures, and implementing projects for customers.

The concentration is designed for business professionals and military personnel looking to transition into project management within the business environment.

Upon successful completion of this concentration, the student will be able to:

• Analyze the fundamentals of project management.
• Demonstrate varying problems from a risk management standpoint.
• Define the role of projects and project management.
• Create a project charter, a scope statement, a Work Breakdown Structure (WBS), Risk Management Plan, Quality Management Plan and Stakeholder Management Plan.
• Explain the need for ethical project management.

This concentration offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.

Upon successful completion of this concentration, the student will be able to:

• Compare and contrast data and information within organization contexts.
• Classify and organize existing sources of data using spreadsheet software tools.
• Analyze historical and current data trends and the implications on organizational decision-making.

The Digital Retailing concentration explores multiple facets of technology including smart stores with product experts, instant data access, expanded use of artificial intelligence, virtual and augmented reality, expanded mobile/cashier-less capabilities, consumer protection, and seamless customer experiences with e-commerce, m-commerce, and brick-and-mortar locations. In addition, students have the opportunity to increase their knowledge of various retail technologies in the areas of digital retail analytics, strategies, marketing, merchandising, and cybersecurity.

Upon successful completion of this concentration, the student will be able to:

• Explore the evolution of retail markets from pre-industrial to modern-day digital retailing.
• Differentiate the various forms of online and digital retailing.
• Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.

The Bachelor of Business Administration with a concentration in DoD Project Management enhances your understanding of the government acquisition cycles and how these cycles are tightly coupled with program management. You will learn the policies that government and military personnel must understand to see programs to fruition.

The concentration is designed for federal employees and military personnel looking to enhance their knowledge of the government’s acquisition cycle by understanding the steps an acquisition must go through in order for a contract to be awarded to a civilian contractor.

Upon successful completion of this concentration, the student will be able to:

• Analyze the fundamentals of defense systems acquisition management.
• Evaluate the diverse, interrelated and changing nature in the different disciplines of defense systems acquisition management.
• Analyze the regulations and governing structures of defense systems acquisition management.
• Define the role of projects and project management.
• Create a project charter, a scope statement, a Work Breakdown Structure (WBS) and Responsibility Assignment Matrix (RAM).
• Explain key elements of a communication plan to keep stakeholders abreast of progress, problems, and controls.
• Describe the steps required to plan a project.
• Explain the key features of an executive program manager’s role in today’s workforce
• Demonstrate the necessary knowledge, skills, and abilities to be a successful executive in today’s government contracting and acquisition organizations.
• Create an executive level action plan for practical and measurable government contracting and acquisition policy and procedures changes.
• Create explain the role and pitfalls of ethics in executive decision-making.

Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment; system development life cycle (SDLC) models; project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.

Students who successfully complete this program will be able to:

• Examine Internet protocols, middleware, interfaces, security, and applications.
• Evaluate workplace productivity, legal ramifications, and policies related to Internet access,
• Outline the process and the phases pertaining to managing information systems projects.
• Appraise the technology, communications, and policy issues related to managing virtual teams.

Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.

Students who successfully complete this program will be able to:

• Compare and contrast the management strategies around the world.
• Examine the challenges of managing multicultural and distributed teams.
• Appraise the roles and responsibilities of the Human Resource Manager in the context of an international workforce.
• Analyze the interactions and trends between the world economies; also assess the tools and techniques used to mitigate financial risk in conducting international business.
• Evaluate the tools, methods, and practices of marketing in the global context.

The Bachelor Business Administration concentration in Leading the Digital Workplace is designed to equip the student with practical risk and management knowledge related to the digital and remote working environments. The concentration enhances the student’s skills in addressing challenging issues managers face during the digital transformation of the workplace. Typical topics include the lack of face-to-face supervision, social disconnect, access to information, productivity, and culture. This concentration is suitable for managers in business, government, military, and other professional settings.

This concentration offers the student the opportunity to learn from accomplished professionals who have considerable experience in Fortune 500 companies, the military, government, and other industries. During the program, students will be encouraged to share experiences with other business students. This Bachelor of Business Administration concentration in Leading the Digital Workplace has been designed in consultation with industry experts.

Upon successful completion of this concentration, the student will be able to:

• Understand the elements of managing and leading remote organizations.
• Apply the behaviors and traits of effective managers.
• Analyze relevant issues in management such as ethics, globalization, and strategic management.
• Develop strategies to anticipate and remediate the effects of a remote workforce.
• Identify various scenarios and ethical issues that can emerge from a remote workforce.
• Demonstrate an understanding of effective communication.
• Articulate the components of a remote operating plan.
• Incorporate the resource requirements in a remote operating plan.
• Develop a stakeholder management plan.
• Create an eportfolio of assignments.

Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.

Upon successful completion of this concentration, the student will be able to:

• Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
• Develop a strategic marketing plan.
• Apply concepts in psychology and sociology relevant to consumer behavior.
• Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.

The Bachelor of Business Administration concentration in Operational Crisis Management is designed to equip the student with practical risk and crisis management knowledge. The concentration enhances the student’s skills in addressing difficult issues crisis managers face to protect the organization, its stakeholders, and assets from man-made and natural disasters. Typical issues focus on how to analyze risk and potential crises that affect the success of the organization. This concentration is suitable for managers in business, government, military, and other professional settings.

This concentration offers the student the opportunity to learn from accomplished professionals who have considerable experience in Fortune 500 companies, the military, government, and other industries. During the program, you will be encouraged to share your experiences with other business students. This Bachelor of Business Administration concentration in Operational Crisis Management has been designed in consultation with industry experts.

Upon successful completion of this concentration, the student will be able to:

• Apply the facts to plan for various man-made and natural disasters and emergencies.
• Develop strategies to anticipate and remediate the effects of disastrous events and workplace emergencies.
• Identify various scenarios and ethical issues that can emerge from different types of disasters.
• Identify strategies to return the organization back to normal as quickly as possible.
• Demonstrate an understanding of effective communication in an emergency.
• Articulate the components of a risk mitigation plan.
• Incorporate the resource requirements into a continuity plan.
• Describe the crisis management team members and their roles.
• Develop a stakeholder management plan.
• Define the scope of a crisis management plan.
• Create an eportfolio of assignments.

This concentration provides the student with an introduction to construction management, along with real estate management, commercial and residential real estate portfolio development.

Upon successful completion of this concentration, the student will be able to:

• Research and appraise historic, current, and developing methodologies in construction management and real estate portfolio development in a wide variety of real estate business fields.
• Evaluate construction management strategies and techniques.
• Compare and contrast commercial and residential real estate portfolio development.

This concentration consists of four courses. The concentration provides the student with an array of study and coursework in real estate communication and negotiation, residential real estate management, marketing, and portfolio development.

Upon successful completion of this concentration, the student will be able to:

• Research and appraise historic, current, and developing methodologies in real estate marketing management in a wide variety of real estate business fields.
• Evaluate marketing management strategies and techniques.
• Compare and contrast communication and negotiation best practices and techniques.