The Bachelor of Arts in Retail Management emphasizes both theoretical knowledge and the practical skills needed to effectively manage a variety of retail operations. This online bachelor’s degree will focus on interpersonal, managerial, human resource, leadership, communication, and the critical thinking skills necessary for success in the retail industry. Completion of this online program can help to propel your current career as a professional retail store manager, or to help you prepare for new retail management positions.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply the principles and theories of planning, organizing, staffing, directing, leading, and controlling in retail management used by successful retailers in today’s global economy.
  • Assess the importance of retail strategy formulation and strategic perspectives of retail management on the impact of retailing in the global economy.
  • Deconstruct the impact of innovation within the retail industry to include its challenges and solution-driven strategies to remain current with today’s ever-changing technologies.
  • Evaluate retail operations to include successful implementation strategies and operational processes that maximize store profits.
  • Summarize and assess retail merchandising operations in the competitive marketplace in relation to corporate profitability.

Degree at a Glance

General Education Requirements30
Major Required39
Select one of the following concentrations9
Final Program Requirements3
Elective Requirements39
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
Arabic I
Arabic II
Art Appreciation
Film and Literature
Image Enhancement using Adobe Photoshop
French I
French II
German I
German II
Introduction to Japanese
Literature of American Encounters, Revolution, and Rebellion
From Abolition to #MeToo: Literature of the American Civil Rights Movement
Pivotal Figures in Early British Literature
British Literature from Wordsworth through the Wasteland
Leadership in World Literature: Antiquity to the Early Modern Period
Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
Music Appreciation
World Music and Cultures
Introduction to Philosophy
Critical Thinking
Introduction to Ethics
Philosophy of Science
Introduction to Brazilian Portuguese
Introduction to World Religions
Russian I
Spanish I
Spanish II
Exploring Society and Cultures via Science Fiction
Civics, Political and Social Sciences (6 semester hours) 1
Select 2 courses from the following:6
Introduction to Anthropology
Introduction to Cultural Anthropology
Human Sexuality
Social Media and Society
Intercultural Communication
Humane Education: A Global Interdisciplinary Perspective
Introduction to Geography
Practical Food Safety and Awareness
International Relations I
Forgotten America--Under Represented Cultures in American Literature
Four Points of the Compass: Culture and Society Around the World
Introduction to Political Science
American Government I
Introduction to Psychology
Introduction to Sociology
Social Problems
American Popular Culture
Exploring Society and Cultures via Science Fiction
Communication: Writing, Oral, and Multimedia (9 semester hours)
COMM120Information and Digital Literacy3
ENGL110Making Writing Relevant3
Select 1 course from the following:3
Public Speaking
Proficiency in Writing
Argumentation and Rhetoric
Introduction to Literature
Technical Writing
Scientific Writing
Effective Business Communication
Human Relations Communication
Information Literacy and Global Citizenship
Introduction to Information Technology Writing
Human Relations
History (3 semester hours)
Select 1 course from the following:3
American History to 1877
American History since 1877
World Civilization before 1650
World Civilization since 1650
Western Civilization before The Thirty Years War
Western Civilization since The Thirty Years War
African-American History before 1877
African-American History since 1877
History of the American Indian
History of Science
The History and Context of STEM
Mathematics and Applied Reasoning (3 semester hours)
Select 1 course from the following:3
Accounting for Non Accounting Majors
Fundamentals of Programming
College Algebra
College Trigonometry
Introduction to Statistics
Math for Liberal Arts Majors
Natural Sciences (3 semester hours)
Select 1 course from the following:3
Introduction to Biology
Introduction to Human Anatomy and Physiology
Introduction to Chemistry
Introduction to Meteorology
Introduction to Geology
Introduction to Environmental Science
Introduction to Physics
Introduction to Astronomy
Introduction to STEM Disciplines
Total Semester Hours30

Major Required (39 semester hours)

RTMG300Retail Strategy3
RTMG301Retail Innovation3
RTMG302Retail Operations3
RTMG303Retail Merchandising Operations3
HRMT407Human Resource Management3
MGMT310Principles and Theory of Management3
MGMT410Strategic Management3
MGMT311Organizational Behavior3
MGMT314Management Ethics3
MGMT315Management Communications3
MKTG307Consumer Behavior3
TLMT311Introduction to Transportation Management3
TLMT313Supply Chain Management3
Total Semester Hours39

Students must choose a concentration for this degree program and may select from a Concentration in Business Analytics, a Concentration in Digital Retailing, Concentration in Marketing, or Concentration Reverse Logistics Management.

Concentration in Business Analytics (9 semester hours)

This concentration provides an introduction to big data analytics for retail management professionals. Students will analyze, evaluate, and organize data to facilitate problem solving and decision making in areas such as customer relations, merchandising, and many other areas of retailing where data is collected and utilized.


Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of retail businesses fields.
  • Demonstrate knowledge of the data analytics framework adopted by and for retail management (including merchandizing, customer service, etc.) professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize retail management data, to facilitate problem solving, and decision making in all areas of retail management where data is collected and utilized.

Concentration Requirements (9 semester hours)

BUSN250Analytics I3
BUSN350Analytics II3
BUSN450Advanced Analytics3
Total Semester Hours9

Concentration in Digital Retailing (9 semester hours)

This concentration introduces the world of digital retailing for retail management professionals. Digital retailing encompasses multiple facets of technology from smart stores with product experts, instant data access, to expanded use of artificial intelligence, virtual and augmented reality, expanded mobile/cashier-less capabilities, consumer protection, and seamless customer experiences with e-commerce, m-commerce, and brick and mortar locations. In addition, students have the opportunity to study digital marketing and cybersecurity.


Upon successful completion of this concentration, the student will be able to:

  • Explore the evolution of retail markets from pre-industrial to modern day digital retailing.
  • Differentiate the various forms of online and digital retailing.
  • Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.

Concentration Requirements (9 semester hours)

RTMG310Digital Retail3
Select 2 courses from the following:6
Digital Retail Strategies
Digital Merchandising
Retail Cybersecurity
Digital Retail Technologies
Digital Retail Analytics
Principles of E Business
Digital Marketing
Total Semester Hours9

Concentration in Marketing (9 semester hours)

This concentration integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.


Upon successful completion of this concentration, the student will be able to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Develop a strategic marketing plan.
  • Apply concepts in psychology and sociology relevant to consumer behavior.
  • Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.

Concentration Requirements (9 semester hours)

Select 3 courses from the following:9
Principles of E Business
Social Media Marketing
Marketing Research
Marketing Strategy
Total Semester Hours9

Concentration in Reverse Logistics Management (9 semester hours)

This concentration provides students with practical skills and theoretical knowledge needed to effectively apply reverse logistics management to a retail environment. The concentration will assist the student in understanding and applying retail strategy, innovation and operations to reverse logistics.


Upon successful completion of this concentration, the student will be able to:

  • Determine the needs of today’s retail operations and how to effectively apply reverse logistics.
  • Evaluate and apply retail management strategies to better deploy reverse logistics in the retail environment.
  • Demonstrate the importance of reverse logistics in a retail operation to reduce waste, encourage reuse for smoother and more efficient retails operations.

Concentration Requirements (9 semester hours)

RLMT301Introduction to Reverse Logistics Management3
Select 2 courses from the following:6
Environmental Issues in Reverse Logistics
Technology in Reverse Logistics
Reverse Logistics Policies and Procedures
Best Practices in Reverse Logistics
Total Semester Hours9

Final Program Requirements (3 semester hours)

RTMG495Senior Seminar in Retail Management (to be taken as the last course before graduation) 13
Total Semester Hours3

Elective Requirements (39 semester hours)

Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.