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2025 Undergraduate Catalog

Bachelor of Arts in Management

The Bachelor of Arts in Management helps to prepare you to transition from the technical aspects of a profession to leading and managing individuals in their respective fields. You will explore management theories, concepts, and practices necessary to organize, motivate, and lead human capital. Successful completion of the online degree program provides practical skills often required for managerial positions and responsibilities in business, as well as nonprofit, government, and military organizations.

This program’s curriculum is in alignment with Society for Human Resource Management (SHRM®) standards. This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).

SHRM® is a registered trademark of the Society for Human Resource Management.

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Evaluate the functions and applications of various management processes in the areas of planning, organizing, staffing, directing, leading, and controlling.
  • Develop strategies for organizational challenges using management theories, principles, and practices.
  • Analyze the impact of international, legal, social, political, economic, technological, and environmental issues as they relate to organizational behavior in terms of the individual, group/team, and overall organizational performance.
  • Examine the importance of ethical conduct, communication, social responsibility, and corporate responsibility in the global environment.
  • Demonstrate skills in critical thinking, data interpretation, and decision making necessary for developing systematic processes and approaches in the management of human capital and achievement of organizational effectiveness.

Degree at a Glance

Students who select the General Concentration, Concentration in Digital Retailing, Concentration in Human Resource Management, Concentration in Leadership, Concentration in Sports Entertainment Management, or Concentration in Talent Acquisition and Retention will have 48 elective hours due to the concentrations requiring 15 semester hours, instead of 12 semester hours.

Degree Program Requirements

General Education (30 semester hours)

Major Required (24 semester hours)

Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Business Project Management, Concentration in Digital Retailing, Concentration in Entrepreneurship, Concentration in Human Resource Management, Concentration in Leadership, Concentration in Sports Entertainment Management, or Concentration in Talent Acquisition and Retention.

General Concentration (15 semester hours)

A general concentration allows you to take courses across a number of areas of study within your program based on your own interests.

Objectives

Students who successfully complete this program will be able to:

  • Practice management skills related to the area of study.
  • Apply critical thinking and decision-making skills to the area of study.
  • Develop management strategies for an organizational setting in the area of study.
Concentration Requirements (15 semester hours)

Concentration in Business Project Management (12 semester hours)

The concentration in Business Project Management enhances the student’s understanding of how businesses depend on project management to move the organization toward its strategic goals. Through this concentration, the student will be introduced to the theories, concepts, and practices that align with project management.

Students will come to understand how projects begin during the sales cycle and continue to be assessed after the project is delivered. Students will be exposed to skill sets to track and monitor projects, develop a schedule and integrate it with costs and risks, prepare presentations for leadership and stakeholders, and create status reports. Companies depend on project management to stay competitive in developing new offerings, determining the technology needed within the enterprise, updating processes and procedures, and implementing projects for customers.

The concentration is designed for business professionals and military personnel interested in project management within the business environment.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Analyze the fundamentals of project management.
  • Demonstrate varying problems from a risk management standpoint.
  • Define the role of projects and project management.
  • Create a project charter, a scope statement, a Work Breakdown Structure (WBS), Risk Management Plan, Quality Management Plan, and Stakeholder Management Plan.
  • Explain the need for ethical project management.
Concentration Requirements (12 semester hours)

Concentration in Digital Retailing (15 semester hours)

The concentration includes the world of digital retailing for retail management professionals. Digital retailing encompasses multiple facets of technology from smart stores with product experts, instant data access, to expanded use of artificial intelligence, virtual and augmented reality, expanded mobile/cashier-less capabilities, consumer protection, and seamless customer experiences with e-commerce, m-commerce, and brick and mortar locations. In addition, students have the opportunity to study digital marketing and cyber security.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Explore the evolution of retail markets from pre-industrial to modern day digital retailing.
  • Differentiate the various forms of online and digital retailing.
  • Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.
Concentration Requirements (15 semester hours)

Concentration in Entrepreneurship (12 semester hours)

Focuses on key concepts and principles of being a successful entrepreneur or small business owner. You will examine leadership practices, feasibility of ideas, funding, and customer service specific to a small business.

Objectives

Upon completion of this concentration, students will be able to:

  • Establish entrepreneurial factors affecting product and services in the reverse logistic environment.
  • Apply customer service skills to entrepreneurial projects, programs or organizations.
  • Analyze entrepreneurial ventures to understand sources of funding and other legal requirements
Concentration Requirements (12 semester hours)

Concentration in Human Resource Management (15 semester hours)

Delves into the laws, rules, regulations, policies, trends, and issues affecting both human capital in the workplace and the field of human resource management. Compares compensation packages and incentives used to recruit and retain employees. Includes the selection, training, and development of employees, as well as performance appraisal and reward systems.

Objectives

Students who successfully complete this program will be able to:

  • Examine various laws, rules, regulations, and policies affecting human capital in today’s workplace.
  • Compare and contrast compensation packages and incentives used to recruit and retain employees for various positions in an organization
  • Assess leading trends and issues in the field of Human Resource Management
Concentration Requirements (15 semester hours)

Concentration in Leadership (15 semester hours)

Provides a foundation in the leadership process and motivation. Examines management techniques in organizational change and transformation, and the processes of conflict resolution. Additional topics include common leadership theories exercised in business, military, and political contexts in public and nonprofit organizations.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Examine measurement tools that will assist one with determining levels of self-awareness, emotional intelligence, and personality.
  • Demonstrate techniques that will lead others to greater personal self-awareness through general counseling and active listening.
  • Develop strategies on creating change in the workplace, including how to build teams and lead staff during critical times.
  • Evaluate the principles of leader development in organizations and the tools that allow development and growth to occur (i.e. 360-degree assessments, mentoring).
Concentration Requirements (15 semester hours)

Concentration in Sports Entertainment Management (15 semester hours)

Helps to prepare graduates to position themselves for jobs within the sports and events world, and is ideal for the individual focused on mastering the sports world from a business management perspective. It combines the necessary technical components of the sports industry with the foundation skills for orchestrating such events (human capital behavior and motivation, organization resources and development, culture and relationships, sport and law and emerging issues in sports and entertainment).

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Demonstrate technical and managing skills to develop an event in the sport and entertainment industry.
  • Integrate coursework and networking opportunities to help create a pathway into the sports and entertainment business world.
  • Apply concepts and theory to the sport and entertainment world by developing an ePortfolio to showcase skills acquired in the program.
Concentration Requirements (15 semester hours)

Concentration in Talent Acquisition and Retention (15 semester hours)

Given the current economy, many business leaders believe that their #1 priority is to hire and retain specific talent for their organizations. Companies are seeking opportunities to attract passive candidates, but the market is competitive. This concentration seeks to assist students with developing strategies that entice potential candidates to work in various fields.

Objectives

Upon completion of this concentration, students will be able to:

  • Develop strategies for hiring employees that will embrace the organization’s culture.
  • Create onboarding strategies that promote higher productivity.
  • Analyze techniques that encourage recruiters to think like marketers.
  • Implement an employer brand to attract potential candidates.
  • Outline a development plan to further an employee’s career.
Concentration Requirements (15 semester hours)

Final Program Requirement (3 semester hours)

Elective Requirements (51 semester hours)

  1. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  2. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  3. Prerequisite: Senior Standing and completion of all major courses prior to enrollment.

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