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2025 Undergraduate Catalog

Bachelor of Arts in Hospitality Management

The Bachelor of Arts in Hospitality Management provides a foundation of research, critical thinking, and writing skills, along with the practical know-how required for success in global hospitality workplaces. This online degree program is helpful if you want to gain knowledge about managing or owning a restaurant, and provides practical skills often required for entry- to mid-management positions in the event planning, lodging and travel destination, and tourism fields. You’ll be taught by experienced faculty, many who draw on their own experiences in hospitality to share their knowledge of industry best practices used around the world today.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).

ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply concepts and principles of hospitality service excellence in marketing, law, revenue management and strategic planning, to the unique aspects of hospitality operations.
  • Judge current political, economic, and social issues that affect food service, lodging and travel and tourism industries.
  • Apply strategic management principles to accomplish goals and objectives of hospitality operations.
  • Assess unique hospitality characteristics and principles that are the business of hospitality management.

Degree at a Glance

Degree Program Requirements

General Education (30 semester hours)

Major Required (30 semester hours)

Students must choose a concentration for this degree program and may select from a Concentration in Business and Hospitality Financial Analytics, Concentration in Food Service, Concentration in Lodging and Tourism, or Concentration in Meeting and Event Planning.

Concentration in Business and Hospitality Financial Analytics (21 semester hours)

This concentration introduces big data analytics for hospitality management professionals in general terms which can be applied to hospitality organizations. Students will analyze, evaluate, and organize data to facilitate problem solving and decision making in areas where data is collected and utilized. Students will focus on the analysis methods used within the hospitality industry in order to make financially sound business decisions to focus on financial outcomes.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Integrate various business analytics tools and statistical analysis methods to assist in problem solving and business decision making.
  • Implement Excel-based models to process and analyze business data.
  • Develop policies and procedures for controlling the purchasing function in the hospitality industry.
  • Analyze the value of various financial analyses to test the effectiveness of control systems.
  • Evaluate the quality of revenue management decision making as applied to the hospitality industry.
  • Construct revenue management strategies to assemble a customer-centric plan that would improve profits, despite varying economic conditions.
Concentration Requirements (21 semester hours)

Concentration in Food Service (21 semester hours)

Examines current trends, issues, and challenges in the food service industry, such as the layout, design, equipment, and human engineering involved in a food service facility. Topics include cost control, dietary guidelines, table service, and the history and culture of wine.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Examine and discuss the leading issues associated with food service in the 21st Century including food service trends, issues, and challenges.
  • Design and implement cost control systems as they relate to foodservice operations.
  • Incorporate industry standards to inform decisions related to safe and efficient food service operations.
Concentration Requirements (21 semester hours)

Concentration in Lodging and Tourism (21 semester hours)

Explores and evaluates essential topics in the lodging and tourism industries and their contribution to a global economy. Includes marketing concepts, legal issues, revenue management, service quality, technology, and career options in the hospitality industry.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Describe the makeup and size of the lodging and tourism industries and how they contribute to a global society.
  • Explain the interrelationship and the importance of cooperation between visitors bureaus and lodging facilities locally and globally.
  • Describe laws associated with lodging and tourism management.
  • Demonstrate understanding of revenue management concepts and the importance of budgeting and forecasting.
  • Summarize career opportunities in the lodging and tourism segments.
Concentration Requirements (21 semester hours)

Concentration in Meeting and Event Planning (21 semester hours)

Provides a thorough overview of the meeting, exposition, and convention industry, including the environmental concerns involved in event management. Courses cover industry organizations, such as convention bureaus, as well as emergency preparedness, liability and insurance, and the use of technology.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Apply the steps involved in planning meetings and special events.
  • Evaluate the administration and logistics of a given event scenario.
  • Explain the environmental concerns involved in managing an event.
  • Analyze elements of a client culture affecting meeting and event planning.
Concentration Requirements (21 semester hours)

Final Program Requirement (3 semester hours)

Elective Requirements (36 semester hours)

  1. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  2. All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.

  3. Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.

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