The Bachelor in Arts in Communication prepares students to become communication professionals by creating clear, concise, and content rich messages in a diverse and ever changing world. Courses in the degree include public speaking, small group, interpersonal, and mass communication, theory and research, communication ethics, social media, and students can choose between a concentration in strategic communication or digital communication and media design. Graduates of this program will be able to work in the public or private sector while navigating every type of opportunity in-between.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Describe the Communication discipline and its central questions.

  • Employ communication theories, perspectives, principles, and concepts.

  • Engage in communication inquiry.

  • Create messages appropriate to the audience, purpose, and context.

  • Critically analyze messages.

  • Demonstrate the ability to accomplish communicative goals (self-efficacy).

  • Apply ethical communication principles and practices.

  • Utilize communication to embrace difference.

  • Influence public discourse.

Degree at a Glance

General Education Requirements30
Major Required42
Select one of the following concentrations:18
Final Program Requirements3
Elective Requirements27
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
Arabic I
Arabic II
Art Appreciation
Film and Literature
Image Enhancement using Adobe Photoshop
French I
French II
German I
German II
Introduction to Japanese
Literature of American Encounters, Revolution, and Rebellion
From Abolition to #MeToo: Literature of the American Civil Rights Movement
Pivotal Figures in Early British Literature
British Literature from Wordsworth through the Wasteland
Leadership in World Literature: Antiquity to the Early Modern Period
Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
Music Appreciation
World Music and Cultures
Introduction to Philosophy
Critical Thinking
Introduction to Ethics
Philosophy of Science
Introduction to Brazilian Portuguese
Introduction to World Religions
Russian I
Spanish I
Spanish II
Thinking and Acting Ethically
Civics, Political and Social Sciences (6 semester hours) 1
Select 2 courses from the following:6
Introduction to Anthropology
Introduction to Cultural Anthropology
Human Sexuality
Microeconomics
Macroeconomics
Humane Education: A Global Interdisciplinary Perspective
Introduction to Geography
Practical Food Safety and Awareness
International Relations I
Forgotten America--Under Represented Cultures in American Literature
Four Points of the Compass: Culture and Society Around the World
Introduction to Political Science
American Government I
Introduction to Psychology
Introduction to Sociology
Social Problems
American Popular Culture
Exploring Society and Cultures via Science Fiction
Communication: Writing, Oral, and Multimedia (9 semester hours)
COMM120Information and Digital Literacy3
ENGL110Making Writing Relevant3
Select 1 course from the following:3
Technical Writing
Effective Business Communication
History (3 semester hours)
Select 1 course from the following:3
American History to 1877
American History since 1877
World Civilization before 1650
World Civilization since 1650
Western Civilization before The Thirty Years War
Western Civilization since The Thirty Years War
African-American History before 1877
African-American History since 1877
History of the American Indian
History of Science
The History and Context of STEM
Mathematics and Applied Reasoning (3 semester hours)
Select 1 course from the following:3
Accounting for Non Accounting Majors
Fundamentals of Programming
College Algebra
College Trigonometry
Introduction to Statistics
Math for Liberal Arts Majors
Calculus
Natural Sciences (3 semester hours)
Select 1 course from the following:3
Introduction to Biology
Introduction to Human Anatomy and Physiology
Introduction to Chemistry
Introduction to Meteorology
Introduction to Geology
Introduction to Environmental Science
Introduction to Physics
Introduction to Astronomy
Introduction to STEM Disciplines
Total Semester Hours30

Major Required (42 semester hours)

COMM101Introduction to Communication3
COMM200Public Speaking3
COMM211Social Media and Society3
COMM240Intercultural Communication3
COMM250Mass Communication3
COMM280Ethics in Communication3
COMM300Communication Research Skills3
COMM304Communication Theory3
Select 6 courses from the following:18
Communication and Gender
Small Group Communication
Digital Tools and Media in Communication
Interpersonal Communications
Journalism
Persuasive Communication
Conflict and Communication
Media Law
Public Relations
Advertising
Total Semester Hours42

Students must choose a concentration for this degree program and may select from a Concentration in Digital Communication and Media Design or a Concentration in Strategic Communication.

Concentration in Digital Communication and Media Design (18 semester hours)

The digital communication and media design concentration prepares students to know how to communicate in the ever-changing digital landscape. This concentration will give students the skills to understand how analytics relate to communication, the role of big data and communication, the importance of web, mobile, and visual communication, and how to build a digital presence.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Develop, design, implement, and use, digital communication and media technologies;
  • Critically evaluate the communication needs of a target audience using communication analytics;
  • Understand and use all available web, mobile, and social media platforms to best communicate with an intended audience;
  • Gain tools and insights into the complex and ever changing digital communication landscape for long-term career success.
COMM356Digital Communication and Media Design Principles3
COMM365Communication Analytics3
COMM375Web and Mobile Communication3
COMM385Visual Communication3
COMM415Building a Digital Presence3
COMM456Digital Communication and Media Design Career Management and Future Technologies3
Total Semester Hours18

Concentration in Strategic Communication (18 semester hours)

The strategic communication concentration prepares students to be a communication leader in their institution or organization. This concentration will give students the skills to create a communication strategy that includes input from stakeholders, considers the diversity and uniqueness of the target audience, is flexible and nimble, and uses all available communication platforms to deliver a well-crafted and professional message.

Objectives

Upon successful completion of this concentration, the student will be able to:

  • Develop, design and implement communication strategies;
  • Critically evaluate the communication needs of a target audience using communication analytics;
  • Use persuasive, informative, and inclusive language to reach the widest possible audience;
  • Gain tools and insights into the complex and ever changing communication landscape for long-term strategic communication career success.
COMM351Strategic Communication3
COMM360Inclusive Communication3
COMM370Situational Communication3
COMM380Communication of Listening3
COMM410Leadership Communication3
COMM450Strategic Communication Career Management and Ethics3
Total Semester Hours18

Final Program Requirement (3 semester hours) 

COMM498Capstone 13
Total Semester Hours3

Elective Requirements (27 semester hours)

Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.