The Bachelor in Arts in Communication prepares students to become communication professionals by creating clear, concise, and content rich messages in a diverse and ever changing world. Courses in the degree include public speaking, small group, interpersonal, and mass communication, theory and research, communication ethics, social media, and students can choose between a concentration in strategic communication or digital communication and media design. Graduates of this program will be able to work in the public or private sector while navigating every type of opportunity in-between.

Degree Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Describe the Communication discipline and its central questions.

  • Employ communication theories, perspectives, principles, and concepts.

  • Engage in communication inquiry.

  • Create messages appropriate to the audience, purpose, and context.

  • Critically analyze messages.

  • Demonstrate the ability to accomplish communicative goals (self-efficacy).

  • Apply ethical communication principles and practices.

  • Utilize communication to embrace difference.

  • Influence public discourse.

Degree at a Glance

General Education Requirements30
Major Required42
Select one of the following concentrations:18
Final Program Requirements3
Elective Requirements27
Total Semester Hours120

Degree Program Requirements

General Education Requirements (30 semester hours)

Arts and Humanities (6 semester hours) 1
Select 2 courses from the following:6
Art Appreciation
Film and Literature
Image Enhancement using Adobe Photoshop
World Literature through the Renaissance
World Literature since the Renaissance
English Literature: Beowulf to18th Century
English Literature: 18th Century to Present
American Literature before The Civil War
American Literature from The Civil War to Present
Arabic I
Arabic II
French I
French II
German I
German II
Introduction to Japanese
Music Appreciation
Introduction to Philosophy
Critical Thinking
Introduction to Ethics
Philosophy of Science
Introduction to Brazilian Portuguese
Introduction to World Religions
Russian I
Spanish I
Spanish II
Civics, Political and Social Sciences (6 semester hours) 1
COMM211Social Media and Society3
Select 1 course from the following:3
Introduction to Anthropology
Introduction to Cultural Anthropology
Human Sexuality
Humane Education: A Global Interdisciplinary Perspective
Introduction to Geography
Practical Food Safety and Awareness
International Relations I
Contemporary World Culture Through Literature
Cultural Diversity in Contemporary American Literature
American Government I
Introduction to Psychology
Introduction to Sociology
Social Problems
American Popular Culture
Communication: Writing, Oral, and Multimedia (9 semester hours)
COMM120Information and Digital Literacy3
ENGL110Making Writing Relevant3
Select 1 course from the following:3
Technical Writing
Business Writing
History (3 semester hours)
Select 1 course from the following:3
American History to 1877
American History since 1877
World Civilization before 1650
World Civilization since 1650
Western Civilization before The Thirty Years War
Western Civilization since The Thirty Years War
African-American History before 1877
African-American History since 1877
History of the American Indian
History of Science
Mathematics and Applied Reasoning (3 semester hours)
Select 1 course from the following:3
Accounting for Non Accounting Majors
Fundamentals of Programming
College Algebra
College Trigonometry
Introduction to Statistics
Math for Liberal Arts Majors
Natural Sciences (3 semester hours)
Select 1 course from the following:3
Introduction to Biology
Introduction to Human Anatomy and Physiology
Introduction to Chemistry
Introduction to Meteorology
Introduction to Geology
Introduction to Environmental Science
Introduction to Physics
Introduction to Astronomy
Total Semester Hours30

Major Required (42 semester hours)

COMM101Introduction to Communication3
COMM200Public Speaking3
COMM220Small Group Communication3
COMM240Intercultural Communication3
COMM250Mass Communication3
COMM255Digital Tools and Media in Communication3
COMM280Ethics in Communication3
COMM285Interpersonal Communications3
COMM300Communication Research Skills3
COMM304Communication Theory3
COMM400Persuasive Communication3
COMM401Conflict and Communication3
MKTG201Fundamentals of Marketing3
MKTG304Public Relations3
Total Semester Hours42

Concentration in Digital Communication and Media Design (18 semester hours)

The digital communication and media design concentration prepares students to know how to communicate in the ever-changing digital landscape. This concentration will give students the skills to understand how analytics relate to communication, the role of big data and communication, the importance of web, mobile, and visual communication, and how to build a digital presence.


Upon successful completion of this concentration, the student will be able to:

  • Develop, design, implement, and use, digital communication and media technologies;
  • Critically evaluate the communication needs of a target audience using communication analytics;
  • Understand and use all available web, mobile, and social media platforms to best communicate with an intended audience;
  • Gain tools and insights into the complex and ever changing digital communication landscape for long-term career success.
COMM356Digital Communication and Media Design Principles3
COMM365Communication Analytics3
COMM375Web and Mobile Communication3
COMM385Visual Communication3
COMM415Building a Digital Presence3
COMM456Digital Communication and Media Design Career Management and Future Technologies3
Total Semester Hours18

Concentration in Strategic Communication (18 semester hours)

The strategic communication concentration prepares students to be a communication leader in their institution or organization. This concentration will give students the skills to create a communication strategy that includes input from stakeholders, considers the diversity and uniqueness of the target audience, is flexible and nimble, and uses all available communication platforms to deliver a well-crafted and professional message.


Upon successful completion of this concentration, the student will be able to:

  • Develop, design and implement communication strategies;
  • Critically evaluate the communication needs of a target audience using communication analytics;
  • Use persuasive, informative, and inclusive language to reach the widest possible audience;
  • Gain tools and insights into the complex and ever changing communication landscape for long-term strategic communication career success.
COMM351Strategic Communication3
COMM360Inclusive Communication3
COMM370Situational Communication3
COMM380Communication of Listening3
COMM410Leadership Communication3
COMM450Strategic Communication Career Management and Ethics3
Total Semester Hours18

Final Program Requirement (3 semester hours) 

COMM498Capstone 13
Total Semester Hours3

Elective Requirements (27 semester hours)

Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.