SCMG305 Global Demand Management (3 semester hours)

This course is a study of the demand for goods and services to support the marketplace, prioritizing demand when supply is lacking. Proper demand management facilitates the planning and use of resources for profitable business results. The demand management process weighs both customer demand and firms output capabilities to seek balance between the two. Topics include: demand planning, demand driven supply networks, demand forecasting, demand segmentation and demand side analysis.