MKTG425 Integrated Marketing Communications (3 semester hours)

This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.