MKTG307 Consumer Behavior (3 semester hours)

This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.

Bachelor of Arts in Retail Management - Momentum


...Motivation MGMT314 - Management Ethics MGMT315 - Management Communications MKTG307 - Consumer Behavior RTMG300 - Retail Strategy BUSN313 - Global...