This course goes through the different stages of product development. When developing a product, it’s important to be specific about a product’s attributes and that the entrepreneur differentiates it from others. Different approaches exist, such as revolutionary and evolutionary, for product development. An entrepreneur may even start with one approach and then change to a different approach as the venture moves forward. To aid the student, perceptual mapping is used, which helps to define a market, the benefits, price, and position.(Prerequisite: ENTR150)

View the course schedule to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.