COMM410 Leadership Communication (3 semester hours)

This course is designed to introduce students to the theory and practices of leadership communication and provide students with the ability to clearly and persuasively communicate as a people leader with messages that inspire understanding and action. Different communication situations will be examined that includes leadership updates, sharing mission and vision, communicating values and ethics, transformational messages, and difficult leadership communication. Attention will be given to a clear, concise, and informative style that focuses on a positive tone, inclusivity, and support. Each student will learn about their own leadership style and how their individual leadership attributes contributes to a more authentic message that connects with the target audience. By the end of the course, students will have created numerous leadership messages to suit a variety of communication scenarios. (Prerequisite: COMM351)