COMM400 Persuasive Communication (3 semester hours)

In this course, students will learn about the history and development of persuasion, the relationship of audience diversity to the impact of persuasive messages, principles of argumentation and evidence, and applications to real-world situations and messages. Throughout the course, students will make connections with political, mass media, marketing, public relations, organizational, advertising, and internet-based messages by applying theories and concepts of persuasion. Prerequisite: COMM304.