COMM385 Visual Communication (3 semester hours)

This course is designed to provide students with the theory and application of how and why visual communication is a critical aspect of digital communication and media design. Students will be introduced to the different ways web, mobile, and social media platforms communicate visually with their audience. The strengths and limitations of visual communication will be taken into consideration when formulating a digital communication and mobile design strategy. Real-world communication miss-steps and blunders will be studied to show how graphic design can confuse and obfuscate communication. Attention will be given to creating an aesthetically appealing experience that communicates an intended message while taking into consideration practical visual and accessibility concerns. By the end of the course, students will have created a visual communication plan that can be included in any digital communication strategy. (Prerequisite: COMM356)