This course is designed to provide students with the theory and application of how to communicate on different web, mobile, and social platforms. The most effective way to communicate will be examined in addition to how consumers consume messages depending on multiple platforms. The immediacy of digital communication will be covered along with the need to respond in a timely manner without a bias toward action. Students will have hands-on experience crafting messages that meet the technological and audience needs of each of the major platforms. By the end of the course students will know how to strategically approach communication across web, mobile, and social platforms while constantly adapting messages depending on the situation. (Prerequisite: COMM356)

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