COMM370 Situational Communication (3 semester hours)

This course is designed to prepare students to write dynamic content for any form of media or platform that will achieve the communication goals of the organization or individual. Great effort will go into crafting the content and word choice while being flexible to adjust content to any form or media or platform. Students will address content creation and application for traditional media, new media, be mindful of new technologies, and the need to communicate across multiple medias and platforms. By the end of the course, students will have created a strategic communication plan that can change depending on the situation, platform, or media. (Prerequisite: COMM351)