COMM356 Digital Communication and Media Design Principles (3 semester hours)

This course is designed to introduce students to digital communication and media design principles and the dynamisms of communication in digital media. Students will cover many aspects of digital communication and media design principles: writing for digital media, visual communication, website, social media, and platform communication capabilities, communicating for organizations and individuals, crafting the narrative in digital media, establishing brand and presence, and flexibility with future technologies. Leadership and decision maker input will be covered in addition to the necessity of analytics and data to guide the scope and breadth of digital communication. (Prerequisite: COMM300)