BUSN658 offers students the opportunity to study some of the most well-known crisis management case studies from the last several years, as well as what can be learned from them. The theory of case study analysis is covered in detail, including problem formulation, research methodology, data collection, and analytical techniques. Concurrently, students will develop a topic statement and concept of analysis for a crisis management plan in an organization of their choosing. The final assignment for the course is a case analysis that includes an overview of the organization; how leadership developed the crisis management plan; an analysis of what happened and why – was the plan successful or not; and the lessons that can be drawn from the study that would improve the field of crisis management. Students will learn a valuable research skill that can be used repeatedly.

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