Strategy uses historical data and past experiences to try to determine future trends. One of the elements of any strategy is flexibility. Global events regularly prove that every business must plan for a future based on historical data and another possibility using a contingency plan. Businesses should understand that change may come. It could be a catastrophic global emergency or a new competitor that comes in and takes market share. The ability to innovate, adapt, and overcome are essential factors to the success of any global or domestic business strategy. Students will be exposed to the theories and practical applications to develop a successful strategic plan for businesses in the digital era that is flexible and takes into account external environmental factors, such as competitors and unanticipated emergencies that may affect the business.

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