Graduate Course Descriptions

MKTG600 Marketing Management (3 semester hours)

This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.

Spanish language learners may complete this course in Spanish.

View the course schedule to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.

MKTG601 Strategic Internet Marketing (3 semester hours)

Strategic Internet Marketing examines how organizations plan, implement, and optimize digital marketing strategies to build brand presence and drive measurable results. The course examines how integrated digital channels, including social media, email, paid media, content strategy, and marketing automation, collaborate to deliver cohesive and meaningful customer experiences. Students learn how data, analytics, and performance metrics inform decision-making and campaign refinement. Emphasis is placed on developing adaptable, customer-focused digital strategies that evolve in response to emerging technologies and consumer behavior trends.
Spanish language learners may complete this course in Spanish.

View the course schedule to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.

MKTG602 Global Marketing Strategy (3 semester hours)

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

Spanish language learners may complete this course in Spanish.

View the course schedule to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.

MKTG603 Consumer Behavior, Emotions, and Narratives (3 semester hours)

This course examines the concepts of consumer behavior in the marketplace. Behavioral aspects of the marketing process from manufacturer to consumer are considered. Consumers’ actions during the search, purchase, use, and evaluation of products and services to fulfill needs are explored. This course illuminates how marketers can use the concepts of consumer behavior to influence individuals’ purchases of products and services.

View the course schedule to find out details about each course including prerequisites, course objectives, course materials, a snapshot of the syllabi, and session dates.