American Public University System Catalog
2026 - 2027 Catalog
Bachelor of Arts in Entrepreneurship
Program Description
The Bachelor of Arts in Entrepreneurship provides students with the knowledge and tools needed to create and launch a successful business. Students will develop a comprehensive business plan throughout the program, with a focus on key areas such as financing, operations, marketing, and strategic growth. By working through courses like Business Plan Development, Social Media Marketing, and Financing a New Venture, students will continuously refine their ideas and strategies. By the end of the program, students will have a polished, actionable business plan, ready to take their entrepreneurial vision to the next level.
This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Assess market opportunities to develop effective business strategies and foster an entrepreneurial mindset.
- Apply marketing principles for small businesses to effectively promote and grow the business.
- Create the key components of a business plan.
- Propose business operations solutions effectively to drive growth and ensure long-term success.
- Recommend various methods necessary to grow an entrepreneurial venture through financial analysis and capital funding options.
Degree at a Glance
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General Education Requirements
30
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Major Required
54
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Select one of the following concentrations:
9
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Final Program Requirement
3
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Elective Requirements
24
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Total Semester Hours
120
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Degree Program Requirements
General Education (30 semester hours)
| Arts & Humanities (6 semester hours) 1 |
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Select 2 courses from the following:
6 |
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Arabic I
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Arabic II
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Art Appreciation
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Survey of Photography
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Film and Literature
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Image Enhancement using Adobe Photoshop®
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Literature of American Encounters, Revolution, and Rebellion
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From Abolition to #MeToo: Literature of the American Civil Rights Movement
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Pivotal Figures in Early British Literature
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British Literature from Wordsworth through the Wasteland
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Leadership in World Literature: Antiquity to the Early Modern Period
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Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
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Music Appreciation
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Jazz and Rock
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World Music and Cultures
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Introduction to Philosophy
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Critical Thinking
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Introduction to Ethics
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Philosophy of Science
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Thinking & Acting Ethically
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Introduction to the Study of Religion
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Introduction to World Religions
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Spanish I
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Spanish II
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| Civics, Political & Social Sciences (6 semester hours) |
| Communication: Writing, Oral, and Multimedia (9 semester hours) |
| History (3 semester hours) |
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Select 1 course from the following:
3 |
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American History to 1877
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American History since 1877
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World Civilization before 1650
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World Civilization since 1650
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Western Civilization before The Thirty Years War
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Western Civilization since The Thirty Years War
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African-American History before 1877
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African-American History since 1877
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History of the American Indian
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History of Science
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| Mathematics and Applied Reasoning (3 semester hours) |
| Natural Sciences (3 semester hours) |
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Select 1 course from the following:
3 |
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Introduction to Biology
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Introduction to Human Anatomy and Physiology
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Introduction to Chemistry
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Introduction to Meteorology
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Introduction to Geology
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Introduction to Environmental Science
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Introduction to Physics
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Introduction to Astronomy
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Total Semester Hours 30 |
Major Required (54 semester hours)
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Select 1 course from the following:
3 |
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Innovation Design and Prototyping
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Service Innovation and Delivery
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Total Semester Hours 54 |
Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Digital Marketing Tools, or Concentration in Leadership Strategies.
General Concentration (9 semester hours)
The General Concentration provides students with the opportunity to customize their educational journey by selecting courses that are in accordance with their specific career aspirations and interests. By completing 9 semester hours from a wide array of courses, students can attain a comprehensive understanding pertinent to their professional goals and personal interests.
Students must select 9 semester hours from undergraduate courses that have the following prefixes and have not already been used to fulfill their degree requirements: ACCT, ANLY, BUSN, DEFM, ECON, ENTR, FINC, HOSP, HRMT, MGMT, MKTG, RLMT, RTMG, SCMG and TLMT.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Demonstrate the ability to integrate knowledge from multiple disciplines to address complex challenges and make well-informed decisions in their professional environments.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Digital Marketing Tools (9 semester hours)
The Digital Marketing Tools concentration equips students with the essential skills needed to leverage digital technologies for effective online marketing. This concentration covers key areas such as web analytics, search engine optimization (SEO), and the strategic use of digital media tools. Students will gain hands-on experience in analyzing web traffic, optimizing content for search engines, and utilizing digital platforms to engage audiences. By integrating these tools, students will be prepared to make data-driven decisions that enhance online visibility, improve user engagement, and drive the success of digital marketing campaigns.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Analyze digital marketing tools to optimize online campaigns and achieve measurable results in the digital landscape.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Leadership Strategies (9 semester hours)
The Leadership Strategies concentration provides undergraduate students with the essential skills and knowledge to lead and manage teams effectively in entrepreneurial ventures. This concentration emphasizes key leadership principles, motivational strategies, and strategic planning techniques that are crucial for launching and growing successful businesses. Students will gain a deep understanding of how to inspire and guide teams, make informed decisions, and develop long-term strategies that drive business growth and innovation. By the end of the concentration, students will be equipped to take on leadership roles in startups and small businesses, navigating challenges and fostering a collaborative work environment.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Develop leadership and strategic planning skills to successfully lead entrepreneurial ventures, manage teams, and implement growth-focused strategies in dynamic business settings.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Final Program Requirement (3 semester hours)
Total Semester Hours 3 |
Elective Requirements (24 semester hours)
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Select any courses that have not been used to fulfill requirements listed above. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. 24 |
Total Semester Hours 24 |
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.