American Public University System Catalog
2026 - 2027 Catalog
Bachelor of Science in Business Analytics
Program Description
The Bachelor of Science in Business Analytics teaches you how to apply data analytics and mining techniques to help you meet your organization’s business objectives. You’ll be given problem-solving exercises working with fictional data sets and analysis for hands-on learning. The curriculum will prepare you to collect and analyze data in order to help you to tackle difficulties in business processes and create better tools for decision-making. Regardless of your industry, acquiring training in business intelligence is good preparation for those interested in fields such as business analyst, analytic system designer, or data scientist.
This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP®).
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Degree Program Objectives
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
- Detect business challenges and apply data-driven approaches to devise and implement effective solutions.
- Test proficiency in collecting, cleaning, and pre-processing data to ensure high standards of data quality and integrity.
- Appraise cutting-edge technologies including artificial intelligence, machine learning, and blockchain and their potential in transforming business operations.
- Construct the operational, legal, and ethical consequences of data-driven solutions in varied business situations.
- Appraise comprehensive business analytics solutions that generate various tools and methodologies to address specific business challenges.
Degree at a Glance
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General Education Requirements
30
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Major Required
54
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Select one of the following concentrations:
9
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Final Program Requirement
6
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Elective Requirements
21
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Total Semester Hours
120
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Degree Program Requirements
General Education (30 semester hours)
| Arts & Humanities (6 semester hours) 1 |
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Select 2 courses from the following:
6 |
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Arabic I
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Arabic II
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Art Appreciation
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Survey of Photography
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Film and Literature
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Image Enhancement using Adobe Photoshop®
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Literature of American Encounters, Revolution, and Rebellion
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From Abolition to #MeToo: Literature of the American Civil Rights Movement
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Pivotal Figures in Early British Literature
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British Literature from Wordsworth through the Wasteland
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Leadership in World Literature: Antiquity to the Early Modern Period
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Literature of the Newly Globalized World: The Individual’s Struggle to Adapt
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Music Appreciation
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Jazz and Rock
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World Music and Cultures
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Introduction to Philosophy
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Critical Thinking
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Introduction to Ethics
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Philosophy of Science
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Thinking & Acting Ethically
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Introduction to the Study of Religion
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Introduction to World Religions
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Spanish I
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Spanish II
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| Civics, Political & Social Sciences (6 semester hours) |
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Select 1 course from the following:
3 |
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Planning Your Future with Purpose in Business
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Microeconomics
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Select 1 course from the following:
3 |
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Introduction to Anthropology
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World Archaeology
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Human Sexuality
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Social Media and Society
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Intercultural Communication
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Macroeconomics
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Humane Education: A Global Interdisciplinary Perspective
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Exploring Society & Cultures via Science Fiction
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Introduction to Geography
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Practical Food Safety and Awareness
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International Relations I
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Introduction to Political Science
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American Government I
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Introduction to Psychology
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Death and Dying
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Hope and Resilience
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Introduction to Sociology
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Social Problems
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American Popular Culture
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| Communication: Writing, Oral, and Multimedia (9 semester hours) |
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Select 1 course from the following:
3 |
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Emerging Technology for College Success
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Public Speaking
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Interpersonal Communications
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Proficiency in Writing
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Argumentation and Rhetoric
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Introduction to Literature
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Technical Writing
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Scientific Writing
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Effective Business Communication
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Human Relations Communication
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Information Literacy and Global Citizenship
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Introduction to Information Technology Writing
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Human Relations
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| History (3 semester hours) |
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Select 1 course from the following:
3 |
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American History to 1877
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American History since 1877
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World Civilization before 1650
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World Civilization since 1650
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Western Civilization before The Thirty Years War
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Western Civilization since The Thirty Years War
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African-American History before 1877
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African-American History since 1877
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History of the American Indian
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History of Science
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| Mathematics and Applied Reasoning (3 semester hours) |
| Natural Sciences (3 semester hours) |
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Select 1 course from the following:
3 |
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Introduction to Biology
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Introduction to Human Anatomy and Physiology
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Introduction to Chemistry
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Introduction to Meteorology
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Introduction to Geology
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Introduction to Environmental Science
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Introduction to Physics
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Introduction to Astronomy
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Total Semester Hours 30 |
Major Required (54 semester hours)
Total Semester Hours 54 |
Students must choose a concentration for this degree program and may select from a General Concentration, Concentration in Human Resources, Concentration in Marketing, Concentration in Programming, or Concentration in Security and Intelligence.
General Concentration (9 semester hours)
The General Concentration provides students with the opportunity to customize their educational journey by selecting courses that are in accordance with their specific career aspirations and interests. By completing 9 semester hours from a wide array of courses, students can attain a comprehensive understanding pertinent to their professional goals and personal interests.
Students must select 9 semester hours from undergraduate courses that have the following prefixes and have not already been used to fulfill their degree requirements: ACCT, ANLY, BUSN, DEFM, ECON, ENTR, FINC, HOSP, HRMT, MGMT, MKTG, RLMT, RTMG, SCMG and TLMT.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Demonstrate the ability to integrate knowledge from multiple disciplines to address complex challenges and make well-informed decisions in their professional environments.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Human Resources (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Human Resource processes & management, and how students can leverage data and analytics tools to HR areas like Compensation and Benefits, Information Systems, or Recruitment and Staffing. This concentration satisfies the growing trend of HR Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve HR problems and support decision making in HR.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Human Resource Management and operations.
- Demonstrate knowledge of the ethical framework for accountants adopted by businesses professional organizations, and Human Resource Management principals.
- Analyze, evaluate, and organize employee's financial data, administrative data, information data, and Human Resource Management data, to facilitate managerial decision making.
- Conduct an in-depth analysis of an organization's personnel and Human Resource Management information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Marketing (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure to marketing and the means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the marketing space are becoming essential for business professionals. The marketing concentration is designed to build on the knowledge gained in the Bachelor’s of Science in Business Analytics program and to provide focus on marketing from a data analysis perspective and developing an integrated marketing strategy.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Marketing.
- Demonstrate knowledge of the ethical framework for marketers and marketing professionals adopted by businesses professional organizations, and marketing principals.
- Analyze, evaluate, and understand market dynamics & trends, sales and marketing data, to facilitate managerial decision making.
- Conduct an in-depth analysis of an organization's sales and marketing information, and provide a written assessment of the results.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Programming (9 semester hours)
A concentration in programming includes learning about multiple programming languages such as Java and C, with an emphasis in Python and Access. Students gain hands-on experience in building software solutions, developing web and mobile applications, and working with databases. The program emphasizes problem-solving, logical thinking, and creativity, preparing graduates for roles in business analytics that have an emphasis is programming. By combining theoretical knowledge with practical coding projects, this concentration equips students to thrive in the fast-paced and ever-evolving tech industry.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Code, debug, and maintain applications across various platforms, as a means to effectively solve real-world problems through logical thinking, preparing them for dynamic roles in the technology industry.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Concentration in Security and Intelligence (9 semester hours)
This concentration offers the opportunity to Business Analytics students to get exposure and a bit of knowledge about Security and Intelligence processes related to national and international security elements, and how students can leverage data and analytics tools to Security and Intelligence areas like Threat Analysis, Intel and Homeland Security, Intelligence Analysis, Cyber Warfare, Narcotics, Terrorism and US National Security. This concentration satisfies the growing trend of Intelligence Analytics. Students who successfully complete this concentration will be able to apply analytics tools to solve Security and Intelligence problems and support decision making.
Objectives
Upon successful completion of this concentration, the student will be able to:
- Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to Terrorism, Security & Intelligence fields.
- Demonstrate knowledge of the data analytics framework adopted by security & intelligence professionals and/or organizations, and analysis principals.
- Analyze, evaluate, and organize Terrorism, Security, War & Intelligence data, to facilitate tactical & strategic problem solving, and decision making.
- Conduct an in-depth analysis of an organization's Security & Intelligence information, and provide a written assessment of the data analytics results & interpretations.
Concentration Requirements (9 semester hours)
Total Semester Hours 9 |
Final Program Requirement (6 semester hours)
Total Semester Hours 6 |
Elective Requirements (21 semester hours)
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Select any courses that have not been used to fulfill requirements listed above. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. 21 |
Total Semester Hours 21 |
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All literature courses require successful completion of ENGL101-Proficiency in Writing or ENGL110-Making Writing Relevant.
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Prerequisite: Senior Standing and completion of all major courses prior to enrollment. Must be taken as the last course before graduation.